Branding ChallengesWith building a brand, comes challenges. A brand vision needs to involve differentiation, uniqueness, and must have the ability to inspire and impact customers as well as employees in positive ways. Brand building must also follow objectives that can be completed in a realistic timeframe, as well as having the ability to drive the business towards success. David Aaker has identified 10 common branding challenges that are faced daily by many marketers.

 

Read full article

Related Posts