Brands take control from agencies

Campaign explores the findings of a report by MediaSense and ISBA, which suggests that more than half of brands want to manage more of their data in-house and that 70% of marketers fear measurement has become ‘too corrupted’ and ‘inconsistent’. According to the...

Insurance industry clueless with data

Insurance Business reviews the findings of a report from the International Institute for Analytics (IIA), which found that the insurance industry was ranked the lowest against other industries for analytics maturity. Lead generation is identified as a major problem...