M&S: Data is the glue that underpins the brand

Retail giant Marks & Spencer (M&S) looks forward to focusing on data and personalisation, with hope to turn around their future and make themselves one of the world’s leading retailers once again. A number of procedures have been put into place and set to take...

GDPR: One in four organisations are still unprepared

Organisations can save themselves financial and regulatory consequences, by preparing for GDPR today. A Trends Report discloses 25% of organisations as being labelled ‘unprepared’, or even worse, unaware of the changes that GDPR will bring. Many questions can be...

Most UK small businesses in the dark over GDPR changes

Small to medium enterprises are caught in the middle of a struggle between remaining successful, as well as becoming GDPR compliant. The aim of GDPR is to implicate laws, which will allow for countries within the EU to understand how their data is being used, despite...

Solix launches free GDPR readiness tool

Big Data application provider – Solix Technologies – is launching a tool which will allow for organisations to assess their companies against new data governance capabilities, with regards to the GDPR enforcement. This tool will be free and available for companies and...

The 10 most common branding challenges

With building a brand, comes challenges. A brand vision needs to involve differentiation, uniqueness, and must have the ability to inspire and impact customers as well as employees in positive ways. Brand building must also follow objectives that can be completed in a...