The experience of the brand, before the brand, is the brand

However, research by Google reveals that the customer journey is changing. The path to purpose is becoming increasingly well-trodden.Customers are spending more time than ever on research.And not just about brands or products but on the experience of these brands and...

Why customer experience matters

A new study by Ipsos of 8,000 customers from UK, US, France and Germany reveals that customer experience is the top reason for consumers choosing a particular brand when making a purchase.Millennials were found to be the most experience led with 70 per cent saying...

How new technology is changing the face of insurance

A new study by BCG reveals that an insurance wide implementation of blockchain could reduce its combined operating ratio by 5 to 13 percentage points and generate upwards of $200 billion (more in technical margin from its current gross written premiums). Not a figure...