Smart Meter Data Set To Revolutionise Utilities CX

According to a new market report available on MMRSE The Global Data Monetisation market is set to grow by over 21 percent over the next 7 years, reaching an estimated value of $709bn by 2025. Data monetization is the process of transforming the large unstructured...

Insurers advised to KISS customers

Research from the University of Nottingham has revealed that insurance policies are too complex for 80 per cent of customers to understand. Consumers were given a number of insurance policies to read, and then took comprehension and eye tracking tests to see how well...

Why positive reviews aren’t always a good thing

Clearly a glowing review from one of your customers is the holy grail, right? Wrong! New research due to be published in The Journal of Consumer Behaviour later this year conducted by academics from Stanford and Boston University reveals quite the opposite. Whilst a...