According to a new market report available on MMRSE The Global Data Monetisation market is set to grow by over 21 percent over the next 7 years, reaching an estimated value of $709bn by 2025. Data monetization is the process of transforming the large unstructured...
Research from the University of Nottingham has revealed that insurance policies are too complex for 80 per cent of customers to understand. Consumers were given a number of insurance policies to read, and then took comprehension and eye tracking tests to see how well...
When you think about the sectors that consumers are most fond of, utilities languish somewhere near the bottom of the list. It is unsurprising, therefore, that it has long been vaunted that consumers are just not interested in having a relationship with their utility...
Clearly a glowing review from one of your customers is the holy grail, right? Wrong! New research due to be published in The Journal of Consumer Behaviour later this year conducted by academics from Stanford and Boston University reveals quite the opposite. Whilst a...
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