Marketers within different industries and organisations are prone to coming across a variety of challenges within their field. It is the job of marketers to create strategies and tactical procedures in which will assist them in overcoming these challenges. Every organisation will come across obstacles, but it is the way these obstacles are handled, that the outcome depends upon.

An array of marketers were surveyed on the different challenges they face, as well as strategies and tactics they have implemented to overcome those challenges. According to a report, the two leading challenges that marketers face are: generating traffic and leads, and proving ROI.

Read more to find out more about the 8 challenges that marketers face.

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