About Outra

Outra is a customer data science business. We use data with speed, precision and AI to understand and delight customers. We create predictive data and provide an automated platform to empower clients, enhance capability and deliver results.

We bring a modern, science-led approach to delivering actionable insight at speed. We combine disparate data sources and use the latest data science techniques powered by cloud-based technology to help transform your business. We understand how to use data to create segmentations for all business objectives and interpret  consumer behaviours and attitudes. We learn from the past, optimise the present and shape the future.

Outra is an independent, senior and highly experienced team who genuinely understand the challenges of the CEO. We are passionate about increasing the value of data through science and automation. We work entirely for brands to advise and implement the best data and technology solutions to optimise all data sources.

What we do

We bring together disconnected data sources with AI to identify customer behaviours, reveal motivations and predict change.

We take your data and combine it with our proprietary data and external data sources to find patterns of behaviour that people can’t see.

We apply deep learning and to build insights about your customers to understand why they behave as they do and what motivates them to act.

We monitor and analyse this data over time to interpret trends and predict future customer needs.

We provide transparency and automation through Velocita. Our integrated platform orchestrates the use of multiple sources of data, models and decisioning to enable you to make smarter, faster decisions and improve customer experiences.

The Outra Difference


Complete transparency

We protect your reputation with governance and all our products and solutions are fully GDPR compliant and built with ePrivacy regulation in mind. We build on an open platform for collaboration which can be controlled by you.

Unrivalled expertise

Our leadership team are all highly experienced data practitioners who work directly with you to deliver new and better customer experiences. They are supported by a team of leading data scientists and analysts who use advanced science and deep learning techniques to develop a range of ‘off-the-shelf’ products and tailored solutions.

Future-proof open source technology

We have a full end-to-end platform and capability to manage data and science with built-in automation and machine learning. We use best-in-class components and will adapt as your capabilities and business needs change.

Faster, more efficient delivery

We work with the agility of a start-up and can tailor our products and services to meet your exact requirements. We focus on automation and our mission is to deliver faster, better and cheaper than traditional options. Our goal is to build six month’s capability in six weeks.

Please get in touch to discuss how Outra can drive results or request a FREE DEMO