Read our pragmatic guide for businesses considering AI implementation as a driver of customer value.Considered the fourth industrial revolution, AI is changing the way organisations do business. The opportunity it affords is vast and research shows that using AI to...
Fifteen years ago there was much debate about the chasm that existed between marketing and IT. This gap took the blame for pretty much everything – from inefficient campaigns to the inability to provide marketing accountability. However, over the ensuing years, the...
2018 and the introduction of GDPR seems to be a fading memory for many based on what I see as a customer and regular shopper. However, I don’t think we have yet seen the full power of GDPR enforced and ePrivacy is getting closer – data provenance and ethics must...
Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise and fines ramping up, organisations need to take the necessary steps to protect their data. From training new recruits, to employing ‘white hat’...
Treacy and Wiersema purport there are but three ways to achieve competitive advantage. These are by being operationally excellent, by becoming a product leader or by achieving customer intimacy. The main premise is that companies must choose—and then achieve—market...
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