Anyone in business is aware that the accuracy and latency of the data driving their decisions is key and that trust in the process that presents the data they work with is essential. However, the majority of data specialists, analysts, data scientists and data quality...
It’s well known that the insurance industry is one of the most competitive sectors with the highest rates of customer churn which is eroding profitability. Yet look at the speed at which new entrants, such as Lemonade in the US, have disrupted the industry. Five years...
Read our pragmatic guide for businesses considering AI implementation as a driver of customer value.Considered the fourth industrial revolution, AI is changing the way organisations do business. The opportunity it affords is vast and research shows that using AI to...
Fifteen years ago there was much debate about the chasm that existed between marketing and IT. This gap took the blame for pretty much everything – from inefficient campaigns to the inability to provide marketing accountability. However, over the ensuing years, the...
2018 and the introduction of GDPR seems to be a fading memory for many based on what I see as a customer and regular shopper. However, I don’t think we have yet seen the full power of GDPR enforced and ePrivacy is getting closer – data provenance and ethics must...
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