On guard! 5 data security tips to reduce the risk of a breach

Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise and fines ramping up, organisations need to take the necessary steps to protect their data. From training new recruits, to employing ‘white hat’...

Customer versus clicks

Treacy and Wiersema purport there are but three ways to achieve competitive advantage. These are by being operationally excellent, by becoming a product leader or by achieving customer intimacy. The main premise is that companies must choose—and then achieve—market...

Sprechen sie segmentation?

Nelson Mandela once said “ if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language that goes to his heart.” What I love about this quote is its relatability. Through its psychological nature, it can be applied to...

Analytics: the £25bn mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25...

Why positive reviews aren’t always a good thing

Clearly a glowing review from one of your customers is the holy grail, right? Wrong! New research due to be published in The Journal of Consumer Behaviour later this year conducted by academics from Stanford and Boston University reveals quite the opposite. Whilst a...