Five Important Considerations for Data Scientists

Data science as a strategic business tool is growing in prominence. It therefore isn’t surprising that a recent study by Deloitte found that with many businesses are planning on tripling their data science teams over the next 24 months. However, with the advent of...

Six factors for modelling with confidence in 2019

As 2019 draws near there has already been a plethora of predictions about what the New Year will have in store for us. In the marketing arena the increased use of big data is a dead cert with UK investment in analytics set to double by the start of according to new...

2019: Data will be the new IP

Research from Dresner Advisory Services reveals that 53 per cent of organisations are using predictive analytics to help them enhance marketing communications, reduce risk, detect fraud and optimise operations. Airlines use it to set ticket prices, insurers use it to...

Viewpoint: The Importance of Confidence Scores

How confident are you about your modeled data? If you reply honestly, the answer to the question is likely to be akin to sticking your finger in the air and seeing which way the wind is blowing. The problem with modeled data is its very nature – it’s modeled....

M&S: Data is the glue that underpins the brand

Retail giant Marks & Spencer (M&S) looks forward to focusing on data and personalisation, with hope to turn around their future and make themselves one of the world’s leading retailers once again. A number of procedures have been put into place and set to take...