The pragmatic applications of AI in the Insurance Industry

Increasingly artificial intelligence and deep learning are hitting the headlines. Recently it was reported that IBM has created a secret algorithm that develops scents.The perfume industry famed for its highly paid human ‘noses’ is about to be disrupted as the...

Insurers advised to KISS customers

Research from the University of Nottingham has revealed that insurance policies are too complex for 80 per cent of customers to understand. Consumers were given a number of insurance policies to read, and then took comprehension and eye tracking tests to see how well...

Data considerations of frictionless quoting

There are many reasons why consumers leave application journeys. Whether the process is too long, the questions are too complex, customers have insufficient knowledge, or the simple fact that there are just too many questions. Abandonment rates for financial services...