Outra Makes Key Business Development Appointment To Aid Growth

Predictive data science business, Outra, has appointed Stewart Holt to the role of Business Development Director, in its continued drive to meet its ambitious expansion plans for 2019/20. Holt will work alongside Outra’s existing business development team and will be...

Caroline Worboys – voted one of the most influential people in data

Voted into the DataIQ 100 2019, Caroline provides her thoughts on the changing world of data Your Path to PowerI have always loved data and have been lucky to work with great clients and great people who have helped me to learn over the last 30 years. I founded a data...

Outra Bolsters Data Science Team due to Client Demand

Outra has appointed three new senior data scientists as a result of increased business growth following high client demand for machine intelligence and deep learning as Outra continues to transform how businesses benefit from the power of big data.The new data...

The power of change in segmentation

It is often said that the only constant is change. Why, therefore is change rarely used as a variable in segmentation? After all the purpose of segmentation is to create powerful models that make predictions based upon the data that feed them. For instance the...