Customer returns are reaching pandemic proportions. Increasingly shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over ordered clothes in a sector with already tight margins. Through a new approach to predictive customer segmentation, now...
The way consumers shop, think and behave is changing more quickly than ever and this is largely down to the advances of technology that dovetail into our everyday lives. With these sea changes in consumer behaviour it is crucial that organisations stay one step ahead...
Learning from Amazon: data, AI and automation Cast your mind back 20 years (if you are old enough – like me) and imagine a day in 1996. You are bored, so what do you do? Boot up your desktop computer, make the tea while you wait for a minute (or more) for your dial up...
As GDPR turns one on the 25th May, we explain how data is still extremely powerful at solving business challenges What is clear, is that the introduction of GDPR has changed the data landscape and has increased the need for comprehensive, predictive data to help...
As digital transformation moves into maturity, we look to the emerging discipline of data transformation and what it means for businesses.Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meeting and...
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