Thriving in the Age of Amazon

Learning from Amazon: data, AI and automation Cast your mind back 20 years (if you are old enough – like me) and imagine a day in 1996. You are bored, so what do you do? Boot up your desktop computer, make the tea while you wait for a minute (or more) for your dial up...

Happy 1st Birthday GDPR

As GDPR turns one on the 25th May, we explain how data is still extremely powerful at solving business challenges What is clear, is that the introduction of GDPR has changed the data landscape and has increased the need for comprehensive, predictive data to help...

Forget Digital Transformation, Data Transformation is Key

As digital transformation moves into maturity, we look to the emerging discipline of data transformation and what it means for businesses.Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meeting and...

Keeping up with the customer

“This year two types of business change are deemed important – the speed of technological change and the changing consumer.” Recently the results of PWC’s annual CEO Survey were released. This year over 1,000 CEOs across 90 territories were interviewed to...

Year Ahead: Get set for the rise of nano-segmentation

Segmenting people into groups based on something they have in common has been around since the 16th Century – Yeomans, Knights and Labourers were audiences before they knew it. The more familiar language of social class is over 50 years old but we can still hear...