Blog

In data we trust. Or do we?
Anyone in business is aware that the accuracy and latency of the data driving their decisions is key and that ...
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How a New Approach to Customer Segmentation can Reduce Customer Returns and Boost Profitability by up to 30 per cent
Customer returns are reaching pandemic proportions. Increasingly shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over ordered ...
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Gaining more accurate and predictive customer insight through AI and deep learning
The way consumers shop, think and behave is changing more quickly than ever and this is largely down to the ...
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Thriving in the Age of Amazon
Learning from Amazon: data, AI and automation Cast your mind back 20 years (if you are old enough – like ...
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Five ways AI can revolutionise insurance
It’s well known that the insurance industry is one of the most competitive sectors with the highest rates of customer ...
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Algorithmic Bias, Discrimination and a Call to Action
As the adoption of AI by businesses gathers momentum, addressing the growing issue of Algorithmic Bias is becoming increasingly important ...
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Enriching traditional insurance models with AI
Solving common insurance issues such as customer churn and managing risk through the application of AI, can provide more accurate ...
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AI Implementation Drives Customer Value
Read our pragmatic guide for businesses considering AI implementation as a driver of customer value.Considered the fourth industrial revolution, AI ...
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Forget Digital Transformation, Data Transformation is Key
As digital transformation moves into maturity, we look to the emerging discipline of data transformation and what it means for ...
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