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In data we trust. Or do we? This article share how we can build trust in the data

In data we trust. Or do we?

Anyone in business is aware that the accuracy and latency of the data driving their decisions is key and that ...
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New Approach to Customer Segmentation can Reduce Customer Returns and Boost Profitability by up to 30 per cent

How a New Approach to Customer Segmentation can Reduce Customer Returns and Boost Profitability by up to 30 per cent

Customer returns are reaching pandemic proportions. Increasingly shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over ordered ...
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customer insight

Gaining more accurate and predictive customer insight through AI and deep learning

The way consumers shop, think and behave is changing more quickly than ever and this is largely down to the ...
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Learning from Amazon: data, AI and automation

Thriving in the Age of Amazon

Learning from Amazon: data, AI and automation Cast your mind back 20 years (if you are old enough – like ...
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Five ways AI can revolutionise insurance

Five ways AI can revolutionise insurance

It’s well known that the insurance industry is one of the most competitive sectors with the highest rates of customer ...
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algorithmic bias

Algorithmic Bias, Discrimination and a Call to Action

As the adoption of AI by businesses gathers momentum, addressing the growing issue of Algorithmic Bias is becoming increasingly important ...
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Ai and insurance

Enriching traditional insurance models with AI

Solving common insurance issues such as customer churn and managing risk through the application of AI, can provide more accurate ...
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Artificial Intelligence

AI Implementation Drives Customer Value

Read our pragmatic guide for businesses considering AI implementation as a driver of customer value.Considered the fourth industrial revolution, AI ...
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From Digital Transformation to Data Transformation

Forget Digital Transformation, Data Transformation is Key

As digital transformation moves into maturity, we look to the emerging discipline of data transformation and what it means for ...
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