Blog
On guard! 5 data security tips to reduce the risk of a breach
Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise ...
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Customer versus clicks
Treacy and Wiersema purport there are but three ways to achieve competitive advantage. These are by being operationally excellent, by ...
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2019: Data will be the new IP
Research from Dresner Advisory Services reveals that 53 per cent of organisations are using predictive analytics to help them enhance ...
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The Power of Change in Segmentation
It is often said that the only constant is change. Why, therefore is change rarely used as a variable in ...
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Sprechen sie segmentation?
Nelson Mandela once said “ if you talk to a man in a language he understands, that goes to his ...
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Segmentation: fail to plan, plan to fail
Unfortunately, it is becoming increasingly usual to hear anecdotally of segmentation systems that are failing to perform to expectation. Following ...
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Customers are more than their last click
Wendell R Smith wrote in the Journal of Marketing in 1956: “Market segmentation involves viewing a heterogeneous market as a ...
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Analytics: the £25bn mistake
In just two very short years the analytics market in the UK will have doubled to be worth a staggering ...
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A new approach to segmentation
Simon Hay, CEO of customer data science specialist, Outra and Professor Richard Webber, originator of segmentation, take to the stage ...
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