--- title: "Add Household Intelligence to Klaviyo Fast | Outra" description: "Enrich every Klaviyo profile with property, family, affluence and move-stage attributes. No warehouse, no SDK, no engineering ticket." url: "https://outra.co.uk/blog/add-household-intelligence-to-klaviyo" --- # Add Household Intelligence to Klaviyo Fast In short Connecting Klaviyo to Outra takes about 10 minutes and no engineering. You authorise Klaviyo via OAuth, pick a segment to enrich, and Outra writes seven household attributes back to each profile as standard Klaviyo custom properties: family stage, occupancy status, property type, bedrooms, property value band, purchasing power band and move stage. They appear in the segment builder immediately and work in flows, campaigns and Custom Audience syncs like any native property. ## What you'll have at the end of 10 minutes Every active Klaviyo profile in your selected segment will carry these new custom properties. The property names below are the exact strings you'll see in Klaviyo's segment builder dropdown: __Household properties written to each Klaviyo profile, with the values you can segment on.__ | Klaviyo property | Example values | What it's good for | | --------------------- | --------------------------------------------------------------------------- | ----------------------------------------- | | Family stage | Pre-school children, Bigger Families, Established Professionals, Empty Nest | Product recommendation, tone, bundle size | | Occupancy status | Owner-Occupied, Privately Rented, Social Rented | Anything fitted, installed or permanent | | Property type | Detached, Semi-detached, Terraced, Flat | Garden, outdoor, large-format goods | | Bedrooms | 1, 2, 3, 4, 5+ | Quantity and room-count logic | | Property value band | Banded, low to high | Price-tier and premium-range routing | | Purchasing power band | Low, Medium, High, Ultra-High | Discount suppression, VIP routing | | Move stage | Settled, Move intent, Moving, Just moved, Recently Moved, Sale anniversary | Timing-led triggers and urgency | Every segment, flow and Custom Audience in your account can reference them immediately. No schema changes; no warehouse; no engineering ticket. ## Before you start - You need Klaviyo admin (or owner) access to authorise the integration - You need an Outra account. Start a free trial at [outra.co.uk](/) if you don't already - You need to know which Klaviyo segment you want to enrich first (most brands start with "engaged in last 90 days") ## The 5 steps ### Step 1, Connect Klaviyo (\~2 minutes) Inside Outra, choose **Connect Klaviyo**. You'll be redirected to Klaviyo's standard OAuth screen. The same one any approved integration uses. Authorise read access to profiles and write access to custom properties. No SDKs, no API keys to manage. ### Step 2\. Pick the segment to enrich (\~1 minute) Choose the Klaviyo segment Outra should enrich. We recommend "Engaged in last 90 days" for the first run. It gives you fastest impact on flows and campaigns without burning enrichment on lapsed profiles. ### Step 3\. Resolve to households (background, \~minutes to hours) Outra hashes each profile, matches against the UK household graph (30M+ addresses), and builds a household identifier per profile. You don't need to do anything during this step. ### Step 4, Append attributes (background, automatic) Family stage, Occupancy status, Property type, Bedrooms, Property value band, Purchasing power band and Move stage are written back to the Klaviyo profile as standard custom properties. ### Step 5\. Build your first segment (\~3 minutes) Open Klaviyo's segment builder. The new properties appear in the dropdown alongside everything else. Build your first segment, e.g. "High Purchasing Power AND engaged in last 30 days", and use it in a flow or campaign. ## What to ship first 1. Branch your welcome flow on Move stage = "Just moved" / "Recently Moved" 2. Add a suppression rule: exclude High Purchasing Power households from your default discount sequence 3. Sync your top-RFM × High Purchasing Power segment to Meta as a Custom Audience seed #### Worked example: the three segments to build in your first session Klaviyo segment definitions, written exactly as you'd assemble them in the segment builder (**Definition → Properties about someone**): 1. **Just-moved buyers.** `Move stage` equals `Just moved` OR `Recently Moved` AND `Occupancy status` equals `Owner-Occupied`. Use it as the entry filter on a welcome-flow branch — the copy can reference setting up a new home without guessing. 2. **Discount-suppression list.** `Purchasing power band` equals `High` OR `Ultra-High` AND `Property value band` is one of your top two bands. Add this as a flow filter set to _exclude_ on your default welcome-discount email. You stop handing margin to the households least likely to need it. 3. **Meta seed segment.** `Purchasing power band` equals `High` OR `Ultra-High` AND _Placed Order_ at least 2 times over all time. Push it to Meta via Klaviyo's native Meta integration — this becomes the Custom Audience seed, not your full list. Order matters: build segment 2 before you touch the welcome flow, or your next send goes out with the old discount logic still live. Each is covered in detail in [5 Klaviyo flows you can't build without household data](/blog/klaviyo-flows-household-data). ## Common questions before you click connect ### Will this slow Klaviyo down? No. Custom properties are a native Klaviyo concept; we write to them the same way Klaviyo writes its own predictive properties. ### What happens to profiles we can't match? Unmatched profiles are left untouched. No partial data; no fake values. Match rates are typically 70–90% of UK profiles for D2C lists. ### Can we remove the data? Yes. Disconnect Outra and the custom properties remain on the profile but stop updating. Or trigger a deletion job to remove them entirely. ## The bottom line Most "enrichment" projects stall at the engineering cost. This one shouldn't. It's an OAuth click, a segment selection, and a wait. The hard work is what you do _after_ the data lands: branching flows, sharper Custom Audiences, smarter suppression. That's where the revenue moves. 10-minute setup ### Add household intelligence to Klaviyo in one OAuth click Connect Klaviyo, choose a segment, and Outra writes Family stage, Property type, Bedrooms, Property value band, Purchasing power band and Move stage back to each profile. Ready for your next flow, segment or Custom Audience. [Book a demo](/demo) ### What Outra knows about every UK household All attributes and segments are tied to a single identifier: **the household**, not an email, not a cookie. Life stage - Employment stage - Move stage - Age band - Family stage Household - Occupancy status - Property type - Bedrooms - Property size - Property value band (£) - Garden - Garage - Parking / Driveway - Area type - Region Purchasing power - Purchasing power band - Household income band - Credit score band - UHW (ultra-high wealth) Ready-to-activate segments Life stage StudentsEarly Career HouseholdsEstablished ProfessionalsBlue Collar HouseholdsFamilies with pre-school childrenFamilies with primary school childrenFamilies with secondary school teens at homeFamilies with Older TeenagersBigger FamiliesHigh Purchasing Power Adults Without Children Mover signals Predicted MoveMove intentMovingJust movedRecently Moved1 / 2 / 3 year sale anniversarySale anniversary in Q1–Q4 Property RentersOwner-Occupied HomesSmall / Medium / Large HomesHomes with GardensGarageNew-Build LifestyleOlder homesFlat renters / Flat ownersDetached renters / Detached owners Geography & affluence Urban / Suburban / Rural areaUltra-High Purchasing PowerHigh Purchasing PowerLow Purchasing Power Lifestyle Pet OwnersCar ownerMulti-Car Households ![How to Add Household Intelligence to Klaviyo in 10 Minutes (No Dev Required)](/assets/add-household-intelligence-to-klaviyo-dcmucu3U.jpg) 10-minute setup ### Add household intelligence to Klaviyo in one OAuth click Connect Klaviyo, choose a segment, and Outra writes Family stage, Property type, Bedrooms, Property value band, Purchasing power band and Move stage back to each profile. Ready for your next flow, segment or Custom Audience. [Book a demo](/demo) ## Frequently asked questions Quick answers to the questions readers ask most ### How long does it take to enrich Klaviyo with household data? ### Do I need engineering help to enrich Klaviyo profiles? ### What attributes get written back to each Klaviyo profile? ## Continue Reading Explore more insights on data enrichment and audience targeting [![5 Klaviyo Flows You Can't Build Without Household Data](/assets/klaviyo-flows-household-data-C1eBZ1gm.jpg)Klaviyo Integration5 Klaviyo Flows You Can't Build Without Household Data6 May 202610 min readRead article](/blog/klaviyo-flows-household-data)[![How to Enrich Klaviyo Profiles with Household Data](/assets/enrich-klaviyo-profiles-B3oMHxdO.jpg)Klaviyo IntegrationHow to Enrich Klaviyo Profiles with Household Data10 Jan 20267 min readRead article](/blog/enrich-klaviyo-profiles)[![Why Your Shopify + Klaviyo Stack Has a Blind Spot](/assets/shopify-klaviyo-blind-spot-dDvEtZtK.jpg)Klaviyo IntegrationWhy Your Shopify + Klaviyo Stack Has a Blind Spot6 May 20269 min readRead article](/blog/shopify-klaviyo-blind-spot) 10-minute setup ## Add household intelligence to Klaviyo in one OAuth click Connect Klaviyo, choose a segment, and Outra writes Family stage, Property type, Bedrooms, Property value band, Purchasing power band and Move stage back to each profile. Ready for your next flow, segment or Custom Audience. [Book a demo](/demo)