Data Provenance and Ethics

Is Data Provenance and Ethics one of Your Corporate New Year’s Resolutions? If Not, It Should Be!

2018 and the introduction of GDPR seems to be a fading memory for many based on what I see as ...
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Six factors for modelling with confidence in 2019

Find out why Confidence Scores will become increasingly important in 2019.In the marketing arena the increased use of big data ...
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insurance industry

The pragmatic applications of AI in the Insurance Industry

Increasingly artificial intelligence and deep learning are hitting the headlines. Recently it was reported that IBM has created a secret ...
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Year Ahead: Get set for the rise of nano-segmentation

Segmenting people into groups based on something they have in common has been around since the 16th Century – Yeomans, ...
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on guard - 5 data security tips to reduce the risk of a breach-small

On guard! 5 data security tips to reduce the risk of a breach

Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise ...
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Customer versus clicks

Treacy and Wiersema purport there are but three ways to achieve competitive advantage. These are by being operationally excellent, by ...
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2019 - data will be the new IP-small

2019: Data will be the new IP

Research from Dresner Advisory Services reveals that 53 per cent of organisations are using predictive analytics to help them enhance ...
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Power of change in segmentation

The Power of Change in Segmentation

It is often said that the only constant is change. Why, therefore is change rarely used as a variable in ...
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Sprechen sie segmentation

Sprechen sie segmentation?

Nelson Mandela once said “ if you talk to a man in a language he understands, that goes to his ...
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