Blog

Segmentation

Segmentation: fail to plan, plan to fail

Unfortunately, it is becoming increasingly usual to hear anecdotally of segmentation systems that are failing to perform to expectation. Following ...
Read More
Online Customer Experience

Customers are more than their last click

Wendell R Smith wrote in the Journal of Marketing in 1956: “Market segmentation involves viewing a heterogeneous market as a ...
Read More
Analytics: the £25 billion mistake

Analytics: the £25bn mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering ...
Read More
Approach to Segmentation

A new approach to segmentation

Simon Hay, CEO of customer data science specialist, Outra and Professor Richard Webber, originator of segmentation, take to the stage ...
Read More
Big Data

Why is big data never there when you actually need it?

Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends ...
Read More

Viewpoint: The Importance of Confidence Scores

How confident are you about your modeled data? If you reply honestly, the answer to the question is likely to ...
Read More
Innovation

The Exciting Opportunity of Telematics

A new report by BIS Research reveals that the number of telematic boxes installed in cars globally will reach 169 ...
Read More

Smart Meter Data Set To Revolutionise Utilities CX

According to a new market report available on MMRSE The Global Data Monetisation market is set to grow by over ...
Read More
Insurance Customers

Insurers advised to KISS customers

Research from the University of Nottingham has revealed that insurance policies are too complex for 80 per cent of customers ...
Read More
Loading...

Sign up to receive our latest insights