Blog

2019 - data will be the new IP-small

2019: Data will be the new IP

Research from Dresner Advisory Services reveals that 53 per cent of organisations are using predictive analytics to help them enhance ...
Read More
Power of change in segmentation

The Power of Change in Segmentation

It is often said that the only constant is change. Why, therefore is change rarely used as a variable in ...
Read More
Sprechen sie segmentation

Sprechen sie segmentation?

Nelson Mandela once said “ if you talk to a man in a language he understands, that goes to his ...
Read More
Segmentation

Segmentation: fail to plan, plan to fail

Unfortunately, it is becoming increasingly usual to hear anecdotally of segmentation systems that are failing to perform to expectation. Following ...
Read More
Online Customer Experience

Customers are more than their last click

Wendell R Smith wrote in the Journal of Marketing in 1956: “Market segmentation involves viewing a heterogeneous market as a ...
Read More
Analytics: the £25 billion mistake

Analytics: the £25bn mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering ...
Read More
Approach to Segmentation

A new approach to segmentation

Simon Hay, CEO of customer data science specialist, Outra and Professor Richard Webber, originator of segmentation, take to the stage ...
Read More
Big Data

Why is big data never there when you actually need it?

Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends ...
Read More

Viewpoint: The Importance of Confidence Scores

How confident are you about your modeled data? If you reply honestly, the answer to the question is likely to ...
Read More
Loading...

Sign up to receive our latest insights