Segmentation: fail to plan, plan to fail

Unfortunately, it is becoming increasingly usual to hear anecdotally of segmentation systems that are failing to perform to expectation. Following ...
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Online Customer Experience

Customers are more than their last click

Wendell R Smith wrote in the Journal of Marketing in 1956: “Market segmentation involves viewing a heterogeneous market as a ...
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Analytics: the £25 billion mistake

Analytics: the £25bn mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering ...
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Approach to Segmentation

A new approach to segmentation

Simon Hay, CEO of customer data science specialist, Outra and Professor Richard Webber, originator of segmentation, take to the stage ...
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Big Data

Why is big data never there when you actually need it?

Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends ...
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Viewpoint: The Importance of Confidence Scores

How confident are you about your modeled data? If you reply honestly, the answer to the question is likely to ...
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The Exciting Opportunity of Telematics

A new report by BIS Research reveals that the number of telematic boxes installed in cars globally will reach 169 ...
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Smart Meter Data Set To Revolutionise Utilities CX

According to a new market report available on MMRSE The Global Data Monetisation market is set to grow by over ...
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Insurance Customers

Insurers advised to KISS customers

Research from the University of Nottingham has revealed that insurance policies are too complex for 80 per cent of customers ...
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