---
title: "Outra case studies | UK household data campaign results"
description: "Client-reported results from UK brands using Outra household data: lower CPL and higher ROAS across property, insurance, retail and lifestyle."
url: "https://outra.co.uk/case-studies"
---

# Outra case studies | UK household data campaign results

Customer stories

# The household data behind the UK's most targeted campaigns.

From property and finance to retail and lifestyle, see how leading brands use Outra to reach the right households.

[Book a demo](/demo)[See how audiences work](/solutions/audiences)

## Client results

In-depth stories and campaign proof points from the Outra client base.

[![Alexander James Interiors logo](/assets/alexander-james-interiors-Qcyup9YD.png)388% more leads at 53% lower CPLRead case study](/case-studies/alexander-james-interiors-uhnw-audiences)

![Sky logo](/assets/sky-DwVFKi5d.png)

10x household-level understanding by partnering with Outra, across property value, location, age, education and household income.

![Currys logo](/assets/currys-cMQif4q5.png)

Reached 95% of all recent UK home movers in their 3-month campaign.

[![HIRO (HUX) logo](/assets/hiro-o7kIrCY4.png)146% increase in ROAS and 60% decrease in CPARead case study](/case-studies/hiro-d2c-household-intelligence)

![Zoopla logo](/assets/zoopla-D0KkFAPv.png)

70% reduction in CPL and 43% higher click to conversion.

![Savills logo](/assets/savills-BfXUZwlT.png)

500% increase in lead volume, with 22% of leads delivering client success.

[UK homebuilders70% reduction in CPL and 43% higher click to conversionRead case study](/case-studies/homebuilders-outperforming-property-portals)

![UPSTIX logo](/assets/upstix-IbquzNvq.png)

6-month test: 85% reduction in cost per lead and a 406% average increase in lead volume over the same period.

![Your Home logo](/assets/your-home-9HMLqVbF.png)

109% increase in applications alongside a 56% reduction in CPA as spend scaled.

[![Birchgrove logo](/assets/birchgrove-DqNkYyzL.png)205%+ leads at 75% lower CPL with household-level intelligenceRead case study](/case-studies/birchgrove-restricted-category-targeting)

![Heylo logo](/assets/heylo-CL75WNsJ.png)

48% lower cost per lead and a 22% higher reservation rate vs Meta broad targeting.

![The Lab Co. logo](/assets/the-lab-co-D9zYFxYE.png)

223% ROAS improvement using Outra's custom 'top Lab Co. customers' lookalike audience.

[![Dayinsure logo](/assets/dayinsure-b6R18oh6.png)41% higher ROAS and 25% lower CPA with UPRN-based modellingRead case study](/case-studies/dayinsure-temporary-car-insurance)

![GP Nutrition logo](/assets/gp-nutrition-C5ZrT2Xp.png)

146% ROAS growth and a 60% reduction in CPA.

![Happy Dog logo](/assets/happy-dog-C30c7iHy.png)

70% reduction in CPA in a split test against broad audiences, prioritising homes with gardens as an indicator of dog ownership.

[![UPSTIX logo](/assets/upstix-IbquzNvq.png)2x engagement and 2.4x CTA conversion with agentic qualificationRead case study](/case-studies/upstix-agentic-lead-qualification)

![](https://img.logo.dev/zizzi.co.uk?token=pk_FNO7AoGUQcaM6S8_-XZozA&size=256&format=png&retina=true&fallback=404)Zizzi

5% increase in revenue per head in an A/B test against their current audience.

![Danetti logo](/assets/danetti-BK4b-hjb.png)

Improved AOV with no reduction in customer volume or increase in acquisition cost.

[![Galliard Homes logo](/assets/galliard-homes-YINI4dEN.png)31% higher CTR and 55% higher CVRRead case study](/case-studies/galliard-homes-wimbledon-ppc)

![Lovat Parks logo](/assets/lovat-parks-B8cPrOrS.png)

127% increase in lead volume while reducing cost per lead by 69% vs the incumbent campaign.

![Lloyds Banking Group logo](/assets/lloyds-banking-group-CPVJgIxt.png)

Improved efficiency by re-engaging households likely to remortgage or release equity in the next 6 months.

[![Mortgage Advice Bureau logo](/assets/mortgage-advice-bureau-CD8V-KSN.png)519%+ leads and 39% lower CPL with homemover anniversary segmentsRead case study](/case-studies/mortgage-advice-bureau-homemover-anniversary)

![AXA logo](/assets/axa-SLadN9OW.png)

Improved risk binding accuracy by 15% versus incumbent datasets.

![Aviva logo](/assets/aviva-CwuWz9Oh.png)

Outra data underpins the short-form underwriting process used to qualify insurance premium pricing.

## Want results like these?

Tell us who you're trying to reach and we'll show you the household audience behind it.

[Book a demo](/demo)[Ask us a question](/contact)