---
title: "Galliard Homes: 31% higher CTR and 55% higher CVR | Outra case study"
description: "Propensity modelling across Google Search and Display over 197 days helped a flagship Wimbledon development sell out."
url: "https://outra.co.uk/case-studies/galliard-homes-wimbledon-ppc"
---

# Galliard Homes: 31% higher CTR and 55% higher CVR

[All case studies](/case-studies)

![Galliard Homes logo](/assets/galliard-homes-YINI4dEN.png)Property & real estate

# Galliard Homes: selling out Wimbledon Grounds with smarter PPC

31% higher CTR and 55% higher CVR

## Results

Higher CTR

31%Higher CTR

Higher CVR

55%Higher CVR

Lower CPL

18%Lower CPL

Benchmarked against control.

## The challenge: a flagship development that needed smarter PPC to sell out

- Galliard Homes needed to find UK buyers actively interested in Wimbledon for Stadia Three
- Generic location and keyword targeting reached browsers rather than buyers

## What Outra did

- Outra modelled propensity data across Google Search and Display over 197 days, refreshing the model twice as the campaign progressed
- Performance was benchmarked against a control to isolate the effect of the audience data
- The development is now fully sold out

## At a glance

Client

Galliard Homes

Sector

Property & real estate

Headline result

31% higher CTR and 55% higher CVR

[Book a demo](/demo)

## Could this work for your campaigns?

We'll build the household audience for your market and show you the reach before you commit.

[Book a demo](/demo)[Ask us a question](/contact)

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