---
title: "HIRO: 146% higher ROAS and 60% lower CPA | Outra"
description: "Shortlisted for the DMA Award for 'Best Use of Data' in a campaign: how a restricted health brand scaled profitably using household-level intelligence."
url: "https://outra.co.uk/case-studies/hiro-d2c-household-intelligence"
---

# HIRO: 146% higher ROAS and 60% lower CPA

[All case studies](/case-studies)

![HIRO (HUX) logo](/assets/hiro-o7kIrCY4.png)Customer, retail & lifestyle

# HIRO unlocking D2C profitable scale with household intelligence

146% increase in ROAS and 60% decrease in CPA

Shortlisted for the DMA Award for 'Best Use of Data' in a campaign

## Results

Increase in ROAS

146%Increase in ROAS

Decrease in CPA

60%Decrease in CPA

Increase in purchase volume

32%Increase in purchase volume

## The challenge: launching a D2C brand under restricted targeting

As a health brand, HIRO faced strict geo and platform targeting limitations on Meta and Google. The usual D2C launch playbook of interest stacking and platform lookalikes was largely unavailable.

## What Outra did

Outra used household-level intelligence from 30.8m UK homes, combining property data, machine learning and event signals, to identify and reach high-intent customers despite those restrictions.

Because the audience is modelled outside the ad platforms and activated as a first-party audience, the brand could keep precision while staying inside category rules.

> Within three months our ROAS had more than doubled, and our CPA had more than halved.

Damien Byrne, EVP, HUX

## At a glance

Client

HIRO (HUX)

Sector

Customer, retail & lifestyle

Headline result

146% increase in ROAS and 60% decrease in CPA

Recognition

Shortlisted for the DMA Award for 'Best Use of Data' in a campaign

[Book a demo](/demo)

## Could this work for your campaigns?

We'll build the household audience for your market and show you the reach before you commit.

[Book a demo](/demo)[Ask us a question](/contact)

## More case studies

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