# Outra case studies

> Named UK client results with the audiences used, the channels they ran in and the measured outcome.

Part of https://outra.co.uk/llms.txt. Every page below is also available as markdown:
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The whole public corpus in one file: https://outra.co.uk/llms-full.txt

## Pages (9)

- [Case studies index](https://outra.co.uk/case-studies): All case studies, filterable by sector.
- [Alexander James Interiors: 388% more leads at 53% lower CPL](https://outra.co.uk/case-studies/alexander-james-interiors-uhnw-audiences): How a luxury interior design studio used Outra's high and ultra-high-net-worth household audiences to win better-qualified clients at a lower cost per lead. (updated 2026-08-24)
- [UK homebuilders: 70% reduction in CPL and 43% higher click to conversion](https://outra.co.uk/case-studies/homebuilders-outperforming-property-portals): A 30-day head-to-head test of Outra household audiences against a major UK property portal audience across five new-build developments. (updated 2026-08-24)
- [HIRO (HUX): 146% increase in ROAS and 60% decrease in CPA](https://outra.co.uk/case-studies/hiro-d2c-household-intelligence): Shortlisted for the DMA Award for 'Best Use of Data' in a campaign: how a restricted health brand scaled profitably using household-level intelligence. (updated 2026-08-24)
- [Birchgrove: 205%+ leads at 75% lower CPL with household-level intelligence](https://outra.co.uk/case-studies/birchgrove-restricted-category-targeting): Premium assisted living, blocked by Meta's special ad category rules. Household intelligence turned 27-32M broad impressions into a precision pool of 35-42K qualified households. (updated 2026-08-24)
- [UPSTIX: 2x engagement and 2.4x CTA conversion with agentic qualification](https://outra.co.uk/case-studies/upstix-agentic-lead-qualification): A property cash-buying business replaced its first triaging call with data enrichment and agentic SMS and chatbot qualification. (updated 2026-08-24)
- [Dayinsure: 41% higher ROAS and 25% lower CPA with UPRN-based modelling](https://outra.co.uk/case-studies/dayinsure-temporary-car-insurance): A leading temporary car insurer replaced broad Meta interest targeting with UPRN-level household modelling and nearly doubled campaign revenue. (updated 2026-08-24)
- [Galliard Homes: 31% higher CTR and 55% higher CVR](https://outra.co.uk/case-studies/galliard-homes-wimbledon-ppc): Propensity modelling across Google Search and Display over 197 days helped a flagship Wimbledon development sell out. (updated 2026-08-24)
- [Mortgage Advice Bureau: 519%+ leads and 39% lower CPL with homemover anniversary segments](https://outra.co.uk/case-studies/mortgage-advice-bureau-homemover-anniversary): Predicting when homeowners are likely to refinance or move, instead of waiting for a website visit to signal intent. (updated 2026-08-24)

## Contact

- Sales and general enquiries: hello@outra.co.uk