---
title: "Mortgage Advice Bureau: 519% more leads | Outra"
description: "Predicting when homeowners are likely to refinance or move, instead of waiting for a website visit to signal intent."
url: "https://outra.co.uk/case-studies/mortgage-advice-bureau-homemover-anniversary"
---

# Mortgage Advice Bureau: 519% more leads

[All case studies](/case-studies)

![Mortgage Advice Bureau logo](/assets/mortgage-advice-bureau-CD8V-KSN.png)Financial services & insurance

# Reaching homemovers at the right moment for mortgage providers

519%+ leads and 39% lower CPL with homemover anniversary segments

## Results

Increase in lead volume

519%Increase in lead volume

Stronger conversion rate

86%Stronger conversion rate

Lower CPL

39%Lower CPL

Mortgage Advice Bureau also generated 365 verified leads in four months, with a significant improvement in quality and a 40% lower cost per lead.

## The challenge: finding future movers before they start searching

- Mortgage marketing relied on behavioural signals like website visits, reaching people too late in the journey
- By the time intent shows up on site, the customer is usually already comparing lenders

## What Outra did

Outra's homemover anniversary segments predict when homeowners are likely to refinance or move, based on tenure, product timing and household signals across UK homes.

The result was dramatically improved campaign relevance, lead volume and conversion rates.

## At a glance

Client

Mortgage Advice Bureau

Sector

Financial services & insurance

Headline result

519%+ leads and 39% lower CPL with homemover anniversary segments

[Book a demo](/demo)

## Could this work for your campaigns?

We'll build the household audience for your market and show you the reach before you commit.

[Book a demo](/demo)[Ask us a question](/contact)

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