How confident are you about your customer profile? Understanding who you’re talking to is vital as marketers need ways to cut through the noise of

In early 2020, overnight working from home (WFH) became widespread across the globe. As lockdowns have ended in the UK, we have embraced ‘the new

Did you know that 59% of tenants live in rented homes that aren’t energy efficient? Millions of homes in the UK Private Rental Sector (PRS)

In part 1 of my first 100 days reflections I mentioned that things at Outra seem to happen 4x faster, that’s why it isn’t the

In December 2021, Facebook (now Meta) updated its Special Ad Category, which encompasses any ads relating to employment, credit, housing, and politics, to prevent discrimination.

Some more reflections after my first 25 days. Yes, you’d expect me to report after my first 100 days but things here at Outra seem

In the Chief Data Officer’s Playbook, Caroline Carruthers and I wrote a chapter about the first 100 days as a CDO. You’re correct, I haven’t

Petrol prices are soaring, igniting interest in EV cars across the UK as people look for new, more affordable ways to drive. And who can

Data. Data. Data. It’s everywhere and nowhere. The internet has stormed into the show and taken it over, providing marketing professionals with a pile of

It is often said that the only constant is change. Why, therefore is change rarely used as a variable in segmentation? The purpose of segmentation