---
title: "Outra platform changelog | Product updates"
description: "Product updates for the Outra platform: new features, improvements and fixes to audience discovery, profile enrichment and live sync."
url: "https://outra.co.uk/changelog"
---

# Outra platform changelog | Product updates

- [2 September 2026Jack EdwardsNew identifiers for audience activationActivate audiences with hashed emails and mobile numbers alongside existing identifiers, so platforms have more ways to match your audience.Read the full post](/news/new-identifiers-for-audience-activation)
- [1 September 2026Jack EdwardsGoogle Ads is now an Outra destinationSend Outra household audiences straight into Google Ads, including Performance Max, and keep them in sync daily.Read the full post](/news/google-as-a-destination)