--- title: "Audience data for startups & SMEs from £699/mo | Outra" description: "Live in 15 minutes. Usage-based household data from £699/mo on the Founder plan, with no data team or enterprise budget needed." url: "https://outra.co.uk/company/sme" --- # Audience data for startups & SMEs from £699/mo Privacy-safe signals across 30M+ UK households # You know what they bought. We tell you who to find next. Real UK household signals, live in Meta, TikTok and Klaviyo in minutes. [Start 14 Day Free Trial](https://platform.outra.co.uk/signup?ref=%2Fcompany%2Fsme)[Book a demo](/demo?lp%5Fsource=company%5Fsme%5Fhero) See how it works 14-day free trialCancel anytime. ![3D clay illustration of a UK household with surrounding high-intent buying signals](/__l5e/assets-v1/ed5bd448-6c7b-40e9-9fcb-657a68fcfc51/lp-audiences-household.png)+High-intent buyer+Repeat purchaser+Affluent household+Ready to repurchase+Lookalike match+New mover Trusted by leading brands ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) Why founders use Outra ## Growing without a data team is hard. ? TargetingAuto Advantage+ - ×Granular interests - ×Detailed targeting - ×Custom layers 01 ### Meta and TikTok took precision targeting away. Granular interests are gone. You're flying on platform black boxes that optimise for clicks, not customers. Prospecting feels like guesswork because it is. SJSarah Jones ID 184273 Behaviour · tracked Last clickToday Last order£42.00 Identity · unknown Just moved house 02 ### Your CRM tracks behaviour, not identity. It knows what they clicked and what they bought. It doesn't know they just moved house, had a baby, or own a £900k home. The signals that actually predict value live outside your stack. Build estimateBlocked - ×Data engineer time6 weeks - ×Vendor procurement8 weeks - ×Annual contract£60k+ With OutraLive in 15 minutes 03 ### No data team. No 6-week build. Enterprise data tools assume an engineer, a procurement cycle and a £60k contract. As a founder or growth lead, you have none of those. You need real signals live in your stack this afternoon, not next quarter. How Outra works ## Enrich. Discover. Activate. Learn. A closed loop: every campaign outcome teaches the model who's most likely to buy next. Profile Enricher ### We enrich every profile Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks. [Explore Enrich](/solutions/enrich) Profile enricher Household signals written to every record Before Mark Evans mark.evans@gmail.com From your CRM - Added to cart12 times - Opened email28 (84%) - Last purchase14d ago Audience Discovery ### We surface the missing 30M Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place. [Explore Audiences](/solutions/audiences) ![Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households](/__l5e/assets-v1/2a583c6f-1e5c-49fe-851a-203379b385d2/audience-discovery-card.svg) Activate Anywhere ### We push to every channel Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles. [For performance teams](/teams/performance-marketing) Activate anywhere One audience, every channel Syncing Audience Affluent downsizers Profiles 1.24M Hashed & privacy-safe before leaving Outra - ![Meta logo](/__l5e/assets-v1/ff3b53a2-0015-489c-91ae-458e119bd6b9/meta-brand.png) Meta Paid social Matched 890k 72% - ![Trade Desk logo](/__l5e/assets-v1/e1dcecca-5a35-460b-8788-e76991fe8084/tradedesk-brand.png) Trade Desk Programmatic Matched 830k 67% - ![Sky AdSmart logo](/__l5e/assets-v1/f98c8055-555f-41ba-89a1-daae22ae359b/sky-brand.png) Sky AdSmart Connected TV Matched 780k 63% - Your CRM Lifecycle Matched 1.24M 100% Learn From Outcomes ### We get sharper every cycle Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds. [For CRM teams](/teams/crm) Closed-loop learning Real outcomes train the next prediction Compounding 1. 01Ingest CRM + commerce 2. 02Enrich 30M+ household signals 3. 03Audience Life-event, wealth 4. 04Activate Meta, Google, CTV, CRM 5. 05Learn Outcomes feed the model Reward signal Two jobs, one platform ## Find the next customer. Get more from the ones you have. Outra runs the same household signals across paid prospecting and CRM enrichment — so you stop paying twice for half the answer. New audience240,072 households MetaTikTokDV360live in mins Job 01 · Audiences ### Find new customers. Describe who you want. Outra picks the household signals, sizes the audience against 30M+ UK homes and pushes it to Meta, TikTok and programmatic — refreshed weekly. - Household-level prospecting, not lookalikes - Live in Meta, TikTok and DV360 in minutes - Refreshed weekly with no engineering [See Audiences](/solutions/audiences) CRM profileEnriched Household income£82k Life stageNew parent PropertyDetached, £640k Last order£42.00 Job 02 · Enrich ### Enrich the ones you have. Append real-world household signals — income, life stage, property, intent — to every profile in your CRM. Lifecycle flows in Klaviyo and Customer.io finally know who they're talking to. - Real signals on every CRM profile - Smarter Klaviyo flows and segments - Triggered by life events, not clicks [See Enrich](/solutions/enrich) Founder plan ## £699 all-in. No data team required. One flat monthly fee. Unlimited audiences, unlimited enrichment, every channel. Cancel any time. [See pricing](/pricing)Live in 15 minutes - Unlimited audiences across Meta, TikTok, programmatic - Unlimited CRM enrichment to Klaviyo, Customer.io, HubSpot - 30M+ UK households, refreshed weekly - No annual contract, no per-record fees Before / With Outra ## Stop paying the algorithm to find your customer. Without Outra - Broad interests and lookalikes burn budget on uninterested users - Meta and TikTok learn slowly off thin first-party signal - Audience refreshes are spreadsheet + CSV cycles - No view of what's actually happening in the household With Outra - Real household signals, moving, affluence, life stage, pushed to ad platforms - Algorithms start hot on real intent, not guesses - Audiences refresh weekly, hashed and privacy-safe - 30M+ UK households indexed and ready to activate Targeted: high purchasing power + gardens > “The 'HOW MUCH?!' brigade has significantly gone down with the new audiences.” Adam Knight, Head of E-Commerce, Holloways of Ludlow ## Customer success stories See how leading brands use Outra to reach the right audiences and drive measurable results. ![Currys case study. Reached 95% of all recent UK home movers](/assets/currys-SSGluwN6.webp) ![AJI case study. 488% performance uplift with Outra segmentation](/assets/aji-CF2x8DT0.webp) ![Lloyds Banking Group case study, Improved efficiency targeting remortgage households](/assets/lloyds-CzA9B-Ub.webp) ![Dayinsure case study. 38% lower CPA and 146% improved ROAS](/assets/dayinsure-Bsnc_TPs.webp) ![Sky case study, 10x household level understanding](/assets/sky-QqJAxVJ6.webp) Previous slideNext slide ## Frequently asked questions Quick answers to the questions readers ask most ### How quickly can I actually be live? ### Do I need a data team or technical know-how? ### What does £699 all you can eat actually include? ### How is this different from Meta or TikTok lookalikes? ### Will this work if I'm only spending a few thousand a month? ## Your best future customers aren’t searching yet. Find them before your competitors do. [Book a demo](/demo) SOC 2 GDPR ISO 27001