Online CustomerIt is safe to say that many companies today, are almost drowning in data. Data is a valuable source. However if the data isn’t being used, it can be considered pointless! Without a plan on how to use the data that they hold and process, precious time and money can be wasted. Not only this, but organisations will put themselves into a position to bring prone to falling behind their competitors.

Daniel Newman gives us the low down on how to effectively use your data, in 5 points.

Read full article