Home Move Triggers

Home Move Triggers

The most predictive and accurate Home Mover Data available for insurance and utility providers. Home Move Triggers accurately predict when your customers and prospects on are the move



Retain existing customers about to move house

Improve customer acquisition rates

Prioritise home mover debt recovery

Identify prospects before and after they move

Inform targeting, messaging and promotional strategy

Improve marketing ROI



Find out when home movers are in the market to buy your products and services

With 4 million adults in the UK moving home each year, this is the time when they are most likely to change utility supplier, take out a new insurance policy, make home improvements or purchase new furnishings.

By communicating with your current customers in a timely manner before they move house, you are more likely to retain their business and reduce churn. By identifying when new customers are in market to purchase home related products and services before and after a house move, you are more likely to increase sales.

Home Move Triggers have been built from a number of exclusive features from Outra’s proprietary property data set of 29 million homes in Great Britain, including 20 years exclusive mortgage survey data, planning permission and listings data. We combine this data with the most innovative data science techniques to identify move dates and the properties that are most likely to change hands each month. We also uniquely provide Confidence Scores to aid decision making.

Key Features of Outra Home Move Triggers

  • 8% more predictive than other trigger data
  • Up to 150,000 home movers identified monthly
  • Using the latest data science techniques we accurately predict house move dates and the likelihood of moving
  • Includes both house sales and rental moves
  • Unique Confidence Scores applied to aid decision making
  • All source data is GDPR compliant with clear provenance
  • Address matching to UPRN identifiers
  • Instantly accessible in batch

Find out how to improve marketing ROI with Home Move Triggers