Communicate with your customers and prospects in a timely manner 

Home Move Triggers can identify when customers and prospects are in the market to purchase your products and services. With 11% of consumers moving house each year, this is the time when they are most likely to change utility supplier, take out a new insurance policy or make big ticket household purchases.

By communicating with your current customers in a timely manner before they move house, you are more likely to retain their business and reduce churn. By identifying when new customers are in market to purchase home related products and services before and after a house move, you are more likely to increase sales. 

Home Move Triggers are built from our proprietary property data set of 29 million homes in Great Britain and by the latest data science techniques. The 130,000 monthly triggers can accurately predict moving dates as well as the likelihood of moving house and is accompanied by confidence scores to aid decision making. Triggers are instantly accessible in batch or via the Outra API.

Applications 

• Retaining existing customers who are about to move house 
• Prioritising debt recovery for debtors who are about to move house for utility supplier
• Identifying prospects before and after they move house and target them with relevant messages and offers
• Inform event driven communications planning and increase campaign performance