Home Move Triggers

Home Move Triggers

The most predictive and accurate Home Mover Data on the market. Home Move Triggers accurately predict when to target home movers to buy your products and services



Retain existing customers about to move house

Improve customer acquisition rates

Prioritise home mover debt recovery

Identify prospects before and after they move

Inform targeting, messaging and promotional strategy

Improve campaign performance



Improve sales performance by communicating with your customers and prospects with the right message at the right time

Predict house move dates with confidence

Home Move Triggers identify when customers and prospects are in the market to purchase your products and services. With 11% of consumers moving house each year, this is the time when they are most likely to change utility supplier, take out a new insurance policy or make big ticket household purchases.

By communicating with your current customers in a timely manner before they move house, you are more likely to retain their business and reduce churn. By identifying when new customers are in market to purchase home related products and services before and after a house move, you are more likely to increase sales. 

Home Move Triggers have been built from a number of exclusive features from Outra’s proprietary property data set of 29 million homes in Great Britain, including 20 years of mortgage survey data, mother and baby data plus planning permission and listings data. We combine this data with our world class data science techniques to identify move dates and the properties that are most likely to change hands each month, applying Confidence Scores to aid decision making. 

Product Features

  • 8% more predictive than other trigger data
  • Up to 150,000 home movers identified monthly
  • Accurately predicts house move dates and likelihood of moving
  • Includes both house sales and rental moves
  • Unique Confidence Scores applied to aid decision making
  • All source data is GDPR compliant with clear provenance
  • Address matching to UPRN identifiers
  • Instantly accessible in batch

Find out how to improve marketing performance with Home Move Triggers