How it works

How it works

Our platform connects data, brings world class predictive science and connects you to your customers.

Our platform connects data, brings world class predictive science and connects you to your customers.

 

  • We take our client’s existing customer data, create a holistic view and then match it to the Outra Data Spine – highly detailed data on every property in the UK. We only use data with clear provenance that is GDPR compliant.
  • Using analytics that have delivered at the very highest levels of electoral politics our ‘Real Time Insight’ (RTI) engine analyses the data and predicts customer behaviour, opportunity, and trends to power your actions.
  • ‘Real Time Opinions (RTO) uses our deep knowledge and skills in generating consumer opinion, at scale and at speed to deepen our knowledge of customers and prospects’ aspirations, attitudes and desires. We build the right strategic message for every customer.
  • All of these feed the Outra Dashboard’ to give CEOs and their organisations insight to see what is happening with customer behaviour, where and why, and how to improve customer engagement.

Got a question about our platform and how it can provide information to increase profits within your business?