--- title: "Outra | UK household data for audiences & CRM enrichment" description: "Enrich every profile and build high-value UK audiences from real household signals, then activate across paid social, programmatic, CTV, CRM and direct mail." url: "https://outra.co.uk/" --- # The household intelligence layer for your marketing stack. Your stack sees clicks and purchases. Outra sees the real-world signals behind them, moving, life stage, affluence, so you reach the households ready to buy, and get sharper with every campaign. [Book a demo](/demo?lp%5Fsource=home%5Fhero) See how it works Trusted by leading brands ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) How Outra works ## Enrich. Discover. Activate. Learn. A closed loop: every campaign outcome teaches the model who's most likely to buy next. Profile Enricher ### We enrich every profile Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks. [Explore Enrich](/solutions/enrich) Profile enricher Household signals written to every record Before Mark Evans mark.evans@gmail.com From your CRM - Added to cart12 times - Opened email28 (84%) - Last purchase14d ago Audience Discovery ### We surface the missing 30M Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place. [Explore Audiences](/solutions/audiences) ![Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households](/__l5e/assets-v1/2a583c6f-1e5c-49fe-851a-203379b385d2/audience-discovery-card.svg) Activate Anywhere ### We push to every channel Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles. [For performance teams](/teams/performance-marketing) Activate anywhere One audience, every channel Syncing Audience Affluent downsizers Profiles 1.24M Hashed & privacy-safe before leaving Outra - ![Meta logo](/__l5e/assets-v1/ff3b53a2-0015-489c-91ae-458e119bd6b9/meta-brand.png) Meta Paid social Matched 890k 72% - ![Trade Desk logo](/__l5e/assets-v1/e1dcecca-5a35-460b-8788-e76991fe8084/tradedesk-brand.png) Trade Desk Programmatic Matched 830k 67% - ![Sky AdSmart logo](/__l5e/assets-v1/f98c8055-555f-41ba-89a1-daae22ae359b/sky-brand.png) Sky AdSmart Connected TV Matched 780k 63% - Your CRM Lifecycle Matched 1.24M 100% Learn From Outcomes ### We get sharper every cycle Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds. [For CRM teams](/teams/crm) Closed-loop learning Real outcomes train the next prediction Compounding 1. 01Ingest CRM + commerce 2. 02Enrich 30M+ household signals 3. 03Audience Life-event, wealth 4. 04Activate Meta, Google, CTV, CRM 5. 05Learn Outcomes feed the model Reward signal ## From idea to addressable audience. Describe who you want to reach. Outra picks the household signals, sizes it against 30M+ UK homes, and pushes it straight to Meta, TikTok and programmatic — refreshed weekly. [Try the playground](/playground) Property Reasoning Live from 30M+ UK households Activation ## One persistent identifier. Activated everywhere. Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel. ![Meta](/playground/channels/meta-available.gif)![Google](/playground/channels/google-available.gif)![TikTok](/playground/channels/tiktok-available.gif)![DV360](/playground/channels/dv360-available.gif)![Direct Mail](/playground/channels/direct-mail-available.gif)![Amazon](/playground/channels/amazon-available.gif)![Pinterest](/playground/channels/pinterest-available.gif)![Disney+](/playground/channels/disney-available.gif)![Sky AdSmart](/playground/channels/adsmart-available.gif)![ITVx](/playground/channels/itvx-available.gif)![Netflix](/playground/channels/netflix-available.gif)![Snapchat](/playground/channels/snap-available.gif)![The Trade Desk](/playground/channels/thetradedesk-available.gif)![LightboxTV](/playground/channels/lightbox-available.gif)![Prime Video](/playground/channels/prime-video-available.gif)![Channel 4](/playground/channels/channel4-available.gif)![Index Exchange](/playground/channels/index-exchange-available.gif)![WhatsApp](/playground/channels/whatsapp-available.gif)![Klaviyo](/playground/channels/klaviyo-available.gif)![Global](/playground/channels/global-available.gif) ## Customer success stories See how leading brands use Outra to reach the right audiences and drive measurable results. ![Currys case study. Reached 95% of all recent UK home movers](/assets/currys-SSGluwN6.webp) ![AJI case study. 488% performance uplift with Outra segmentation](/assets/aji-CF2x8DT0.webp) ![Lloyds Banking Group case study, Improved efficiency targeting remortgage households](/assets/lloyds-CzA9B-Ub.webp) ![Dayinsure case study. 38% lower CPA and 146% improved ROAS](/assets/dayinsure-Bsnc_TPs.webp) ![Sky case study, 10x household level understanding](/assets/sky-QqJAxVJ6.webp) Previous slideNext slide ## Your best future customers aren’t searching yet. Find them before your competitors do. [Book a demo](/demo) SOC 2 GDPR ISO 27001