How To Build Your Ideal Customer Profile
How confident are you about your customer profile? Understanding who you’re talking to is vital as marketers need ways to cut through the noise of
Work From Home Trends and the Race for Space
In early 2020, overnight working from home (WFH) became widespread across the globe. As lockdowns have ended in the UK, we have embraced ‘the new
New EPC Regulations Putting Pressure on Landlords
Did you know that 59% of tenants live in rented homes that aren’t energy efficient? Millions of homes in the UK Private Rental Sector (PRS)
Reflections on my first 100 days at Outra part 3
In part 1 of my first 100 days reflections I mentioned that things at Outra seem to happen 4x faster, that’s why it isn’t the
How Can Data Innovation Revamp Targeted Advertising?
In December 2021, Facebook (now Meta) updated its Special Ad Category, which encompasses any ads relating to employment, credit, housing, and politics, to prevent discrimination.
Reflections on my first 100 days at Outra part 2
Some more reflections after my first 25 days. Yes, you’d expect me to report after my first 100 days but things here at Outra seem
