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Why positive reviews aren’t always a good thing

Why positive reviews aren’t always a good thing

    Clearly a glowing review from one of your customers is the holy grail, right? Wrong! New research due to be published in The Journal of Consumer Behaviour later this year conducted by academics from Stanford and Boston University reveals quite the opposite. Whilst...

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Outra’s Newest Team Member

Outra’s Newest Team Member

Outra announces its latest new member, expanding its revenue and data science team, bringing businesses one step closer to connecting with their customers. Robert Goodwin has joined as Chief Client Officer, to drive Outra's strategic client thinking, product...

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The experience of the brand, before the brand, is the brand

The experience of the brand, before the brand, is the brand

Confused? You might well be.   However, research by Google reveals that the customer journey is changing. The path to purpose is becoming increasingly well-trodden. Customers are spending more time than ever on research. And not just about brands or products but on...

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Why customer experience matters

Why customer experience matters

A new study by Ipsos of 8,000 customers from UK, US, France and Germany reveals that customer experience is the top reason for consumers choosing a particular brand when making a purchase. Millennials were found to be the most experience led with 70 per cent saying...

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How new technology is changing the face of insurance

How new technology is changing the face of insurance

    A new study by BCG reveals that an insurance wide implementation of blockchain could reduce its combined operating ratio by 5 to 13 percentage points and generate upwards of $200 billion (more in technical margin from its current gross written premiums). Not a...

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Convenience is not king for customers wanting food-to-go

Convenience is not king for customers wanting food-to-go

    With an ever growing array of food-to-go options hitting our streets on a seemingly daily basis it is unsurprising that this is one-of the fastest growing retail categories. However, new research outlined in Talking Retail reveals that whilst we are hoovering up...

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Social change responsible for the death of Club 18-30

Social change responsible for the death of Club 18-30

If you are old enough, cast your mind back 30 years or so and a Club 18-30's holiday was a rite-of-passage for the youth of their day. Foreign travel, although common, was nowhere near as prevalent as it is today and a break in the sun was less about the culture (or...

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Forward-leaning Customer Approach

Forward-leaning Customer Approach

New Amazon research reveals that customers want to be curated to and have offers that are bespoke to them. The study by Amazon Pay found that over three quarters of consumers will only engage with offers that are personalised and 90 per cent will only consider action...

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