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Forward-leaning Customer Approach

Forward-leaning Customer Approach

New Amazon research reveals that customers want to be curated to and have offers that are bespoke to them. The study by Amazon Pay found that over three quarters of consumers will only engage with offers that are personalised and 90 per cent will only consider action...

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Caroline Worboys | Top influencer in DataIQ Awards 2018

Caroline Worboys | Top influencer in DataIQ Awards 2018

Caroline provides her thoughts on the changing world of data, tech and what changes we might expect with  GDPR. Path to power I’ve been in the industry for a very long time - I love the constant growth and opportunity. I founded a data business, which I sold to News...

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Outra’s Newest Team Members

Outra’s Newest Team Members

Outra announces its latest new members, expanding its revenue and data science teams to drive how businesses can really connect with their customers. Outra is an independent team of world class experts which combines brands’ data with Outra’s property data spine to...

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Simon Hay tells us 3 ways on how to prepare for GDPR

Simon Hay tells us 3 ways on how to prepare for GDPR

When was the last time you sat down and read through 60 pages of terms and conditions before clicking that ‘Agree’ button? Do you even know what you’re agreeing with? I suspect the real answer is, never and no. Despite the major changes that GDPR has in store for many...

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Most UK small businesses in the dark over GDPR

Most UK small businesses in the dark over GDPR

Small to medium enterprises are caught in the middle of a struggle between remaining successful, as well as becoming GDPR compliant. The aim of GDPR is to implicate laws, which will allow for countries within the EU to understand how their data is being used. Despite...

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M&S: Data is the glue that underpins the brand

M&S: Data is the glue that underpins the brand

Retail giant Marks & Spencer (M&S) looks forward to focusing on data and personalisation, with hope to turn around their future and make themselves one of the world’s leading retailers once again. A number of procedures have been put into place and set to take action....

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The 10 most common branding challenges

The 10 most common branding challenges

With building a brand, comes challenges. A brand vision needs to involve differentiation, uniqueness, and must have the ability to inspire and impact customers as well as employees in positive ways. Brand building must also follow objectives that can be completed in a...

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