Leadership Team

Simon Hay

Founder & Chief Executive Officer

Simon leads companies to implement customer centricity through the optimisation of data. Simon was previously Global CEO of dunnhumby, leading major growth initiatives including helping establish Tesco Clubcard and building its customer science capability. Simon works directly with our senior clients to drive business value from data.

Simon Hay

Founder & Chief Executive Officer

Caroline Worboys

Founder & Chief Operating Officer

Caroline leads the strategic development of Outra. A seasoned data practitioner, listed in the 2019 DataIQ 100 list of the most influential people in data and also serves as Vice-Chair of the DMA. She has previously led start-ups, large corporates and has founded and sold several successful data businesses.

Caroline Worboys

Founder & Chief Operating Officer

Giles Mackay

Founder & Board Member

Giles draws upon his extensive experience as a successful entrepreneur in data and real estate. Giles previously founded Hometrack, a property market analytics company in 1999, where he served as the Chief Executive Officer. Hometrack was later sold to Zoopla.

Giles Mackay

Founder & Board Member

Sir Lynton Crosby AO

Board Member

Lynton is an internationally renowned campaign strategist who has helped Prime Ministers on three continents win or retain office. His integrated approach to campaigning combines data-driven strategy and sophisticated audience targeting with emotionally resonant messaging.

Sir Lynton Crosby AO

Board Member

Jim Messina

Chairman

Jim was the mastermind behind President Obama’s 2012 re-election campaign. Bloomberg Businessweek labelled as “the highest-wattage crash course in executive management ever undertaken”, and succeeded, leading to President Obama earning an additional term in the White House.

Jim Messina

Chairman

James Collier

Corporate Business Development Director

James is responsible for business growth and corporate development at Outra. He previously helped scale global digital businesses and had a front-row seat to the Digital 2.0 chaos, developing new business models at MySpace (acq. New Corp), YouTube (acq. Google) and Badoo.

James Collier

Corporate Business Development Director

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