Leadership Team

Simon Hay

Simon Hay

Founder & Chief Executive Officer

Simon leads companies to implement customer centricity through the optimisation of data. Simon was previously Global CEO of dunnhumby, leading major growth initiatives including helping establish Tesco Clubcard and building its customer science capability. Simon works directly with our senior clients to drive business value from data.

Simon Hay

Founder & Chief Executive Officer

Caroline Worboys

Caroline Worboys

Founder & Chief Operating Officer

Caroline leads the strategic development of Outra. A seasoned data practitioner, she's been voted into the 2019 DataIQ 100 list of the most influential people in data and also serves as Vice-Chair of the DMA. She has previously led start-ups, large corporates and has founded and sold several successful data businesses.

Caroline Worboys

Founder & Chief Operating Officer

Giles Mackay

Giles Mackay

Founder & Board Member

Giles MacKay is the founder of Outra, and draws on his extensive background as a successful entrepreneur in data and real estate. Giles previously founded Hometrack, a property market analytics company in 1999, where he served as the Chief Executive Officer. Hometrack was later sold to Zoopla.

Giles Mackay

Founder & Board Member

Sir Lynton Crosby AO

Sir Lynton Crosby AO

Board Member

Sir Lynton Crosby AO is an internationally renowned campaign strategist who has helped prime ministers on three continents win or retain office. His integrated approach to campaigning combines data-driven strategy and sophisticated audience targeting with emotionally resonant messaging and disciplined campaign management.

Sir Lynton Crosby AO

Board Member

Jim Messina

Jim Messina

Chairman

Jim was the mastermind behind President Obama’s 2012 re-election campaign. Bloomberg Businessweek labelled as “the highest-wattage crash course in executive management ever undertaken”, and succeeded, leading to President Obama earning an additional term in the White House. Jim is the CEO of the Messina Group.

Jim Messina

Chairman

Nick Henthorn

Nick Henthorn

Chief Revenue Officer

Nick leads revenue growth for Outra, working with clients to gain a distinct competitive advantage through data. His expertise is in telco, insurance, retail and utilities where he has helped build solutions across multiple data sources.

Nick Henthorn

Chief Revenue Officer

James Collier

James Collier

Corporate Business Development Director

James is responsible for business growth and corporate development at Outra. He previously helped scale global digital businesses and had a front-row seat to the Digital 2.0 chaos, developing new business models at MySpace (acq. New Corp), YouTube (acq. Google) and Badoo.

James Collier

Corporate Business Development Director

Cyril Law

Cyril Law

Chief Technical Officer

Cyril has created customer centric client environments and big data solutions across multiple sectors. At Outra, he is responsible for project architecture, security and data management and leads the operational integration of solutions tailored to meet our clients’ specific business requirements.

Cyril Law

Chief Technical Officer

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