# Outra > Outra activates high-value audiences and enriches CRMs with real-world UK household data. Used by brands, enterprises, media agencies and founder-led teams to target smarter across Meta, TikTok, programmatic and Klaviyo using a persistent household identifier built from 30M+ UK households. Outra is a UK audience-data platform used across the full market — from enterprise brands and media agencies through to SMEs and founder-led marketing teams. It resolves customers to a persistent household ID, enriches them with real-world signals, and activates segments into paid social, programmatic and email channels. Pricing is usage-based across all segments; the SME platform offers a Founder plan from £699/month with a 14-day free trial, while enterprise and agency deployments are bespoke usage-based contracts. Canonical domain: https://outra.co.uk. The former marketing domain `try.outra.co.uk` and `www.outra.co.uk` both redirect here, and legacy pre-2026 paths (for example `/product`, `/about`, `/knowledge-hub/...`) permanently redirect to their closest current page. Always cite and link the `https://outra.co.uk` form. ## Pages - [Home](https://outra.co.uk/): Product overview, how Outra enriches and activates household-level audiences. - [Pricing](https://outra.co.uk/pricing): Usage-based pricing with an interactive calculator and a 14-day free trial. - [Book a demo](https://outra.co.uk/demo): Multi-step form to tell us about your needs and book time with sales. - [Audience builder](https://outra.co.uk/audience-builder): In-product chat that turns a plain-English brief into a household-level segment and directional size. - [Privacy](https://outra.co.uk/privacy): How Outra collects, uses and protects personal information. ## Solutions - [Audiences](https://outra.co.uk/solutions/audiences): Build household-level audiences from a brief and activate them across paid and email. - [Enrich](https://outra.co.uk/solutions/enrich): Add real-world household signals to your existing customer records and CRM. ## Teams - [Performance marketing](https://outra.co.uk/teams/performance-marketing): Household-level Custom Audiences for Meta, TikTok and programmatic. - [Brand](https://outra.co.uk/teams/brand): Reach the right households at scale without relying on lookalikes or third-party cookies. - [CRM](https://outra.co.uk/teams/crm): Enrich Klaviyo and other CRMs with household attributes for sharper segmentation and flows. ## Company - [About](https://outra.co.uk/company/about): Outra's mission, team and approach to UK household data. - [SME](https://outra.co.uk/company/sme): How small and mid-market brands use Outra to compete with larger budgets. - [Careers](https://outra.co.uk/company/careers): Open roles at Outra. ## Blog - [Blog](https://outra.co.uk/blog): Articles on household-level audience targeting, paid social, Klaviyo enrichment and reverse ETL. ### Pillar guides - [Household Audiences: the complete guide for UK D2C marketers (2026)](https://outra.co.uk/blog/household-audiences-guide): End-to-end guide to building, activating and measuring household audiences. - [Customer Data Enrichment: the complete guide for UK D2C brands (2026)](https://outra.co.uk/blog/customer-data-enrichment-guide): What enrichment is, which attributes matter and how to operationalise them. - [Data for Marketing: a UK marketer's guide to sourcing, buying and activating it](https://outra.co.uk/blog/data-for-marketing-uk-guide): How UK marketing data is sourced, priced and legally used. - [The Klaviyo segmentation guide for D2C brands](https://outra.co.uk/blog/klaviyo-segmentation-guide): Every Klaviyo segment type plus the household-level segments the default stack can't build. - [E-commerce segmentation: the household-level playbook](https://outra.co.uk/blog/ecommerce-segmentation-guide): Segmentation frameworks that use real-world household context. ### Audience prospecting & household intelligence - [Household intelligence explained](https://outra.co.uk/blog/household-intelligence-explained): Persistent household IDs vs. cookie-based targeting. - [Recent movers targeting](https://outra.co.uk/blog/recent-movers-targeting): Reaching households that have just moved. - [Reach high-value customers](https://outra.co.uk/blog/reach-high-value-customers): Identifying and activating high-purchasing-power households. - [How household context improves conversion (with the data)](https://outra.co.uk/blog/household-conversion-lift): Measured conversion lift from household-level context. - [Meta, Google, Programmatic: how household audiences plug in](https://outra.co.uk/blog/household-audiences-meta-google-programmatic): Activation paths per channel. - [UK household data for D2C marketing](https://outra.co.uk/blog/uk-household-data-d2c-guide): A deterministic alternative to Meta Advantage+. - [Household audiences vs lookalike audiences: a head-to-head](https://outra.co.uk/blog/household-vs-lookalike-audiences): Transparency, suppression, repeatability and scale compared. ### Data enrichment & reverse ETL - [Data enrichment for ecommerce](https://outra.co.uk/blog/data-enrichment-for-ecommerce): How ecommerce brands enrich profiles for better targeting and CRM. - [Enrich Klaviyo profiles](https://outra.co.uk/blog/enrich-klaviyo-profiles): Pushing household attributes into Klaviyo for segmentation and flows. - [Lifecycle marketing triggers](https://outra.co.uk/blog/lifecycle-marketing-triggers): Adding real-world triggers (move, life-stage) to lifecycle flows. - [Reverse ETL for ecommerce](https://outra.co.uk/blog/reverse-etl-for-ecommerce): Syncing warehouse audiences back into ad and email tools. - [Linking online behaviour to real UK households](https://outra.co.uk/blog/link-online-behaviour-to-households): How web and CRM signals resolve to a household ID. - [What is a customer intelligence platform?](https://outra.co.uk/blog/what-is-customer-intelligence-platform): Definition, category comparison and when you actually need one. ### Paid social - [What is paid social](https://outra.co.uk/blog/what-is-paid-social): Plain-English definition and why CPMs keep climbing in 2026. - [How Meta ad targeting works](https://outra.co.uk/blog/how-meta-ad-targeting-works): Inside Advantage+, broad targeting and the Meta black box. - [Target a specific audience on Facebook ads](https://outra.co.uk/blog/target-specific-audience-facebook-ads): Reaching business owners, recent movers and specific postcodes via Custom Audiences. - [How much do targeted Facebook ads cost](https://outra.co.uk/blog/facebook-ads-cost): What to expect to pay and how to lower CPA with better audiences. - [How to test paid social creative](https://outra.co.uk/blog/test-paid-social-creative): A practical creative-testing framework and budgets. - [Meta removed detailed targeting — what D2C brands should do instead](https://outra.co.uk/blog/meta-removed-detailed-targeting): Replacing deprecated Meta targeting with household-level Custom Audiences. - [Facebook Custom Audiences: how to create, sync and exclude them (2026)](https://outra.co.uk/blog/facebook-custom-audiences): Every Custom Audience type, setup steps, match rates, and why enriched Klaviyo segments beat raw CSV uploads. - [How to build better lookalike audiences](https://outra.co.uk/blog/better-lookalike-audiences): Seed from real UK household attributes, enrich Klaviyo first, then activate on Meta. - [Google Customer Match: how to upload your list](https://outra.co.uk/blog/google-customer-match): Eligibility, upload steps, match-rate drivers and why list quality matters more than mechanics. ### Offline and direct mail - [Direct mail marketing in 2026: the UK brand's guide](https://outra.co.uk/blog/direct-mail-marketing-guide): UK costs, formats, GDPR rules and how household-level data engineers the waste out of a mailing. ### Shopify + Klaviyo D2C stack - [Why your Shopify + Klaviyo stack has a blind spot](https://outra.co.uk/blog/shopify-klaviyo-blind-spot): The household layer that's missing from the default D2C stack. - [5 Klaviyo flows you can't build without household data](https://outra.co.uk/blog/klaviyo-flows-household-data): Mover welcome, affluence-tiered discounting, property upsizer, family-stage replenishment, VIP seed sync. - [How to add household intelligence to Klaviyo in 10 minutes](https://outra.co.uk/blog/add-household-intelligence-to-klaviyo): Step-by-step OAuth setup — no warehouse, no SDK, no engineering ticket. - [The D2C vertical targeting playbook](https://outra.co.uk/blog/d2c-vertical-targeting-playbook): Furniture, sleep, garden and kitchen brands — household audiences per vertical. - [Cookieless targeting for UK D2C brands in 2026](https://outra.co.uk/blog/cookieless-targeting-uk-d2c): What cookieless actually means and how household data replaces lost signal. ## Machine-readable versions - [Full corpus](https://outra.co.uk/llms-full.txt): Every public marketing and editorial page concatenated into one file, for single-request ingestion. - [Blog index](https://outra.co.uk/blog/llms.txt): Page-level index of every article with its last-updated date. - [Solutions index](https://outra.co.uk/solutions/llms.txt): Enrich and Audiences. - [Teams index](https://outra.co.uk/teams/llms.txt): Performance marketing, brand and CRM. - [Company index](https://outra.co.uk/company/llms.txt): About, SME and careers. - [Case studies index](https://outra.co.uk/case-studies/llms.txt): Named client results by sector. - [News index](https://outra.co.uk/news/llms.txt): Product updates, newest first. Every public marketing and blog page is also available as markdown. Either send `Accept: text/markdown` for any URL above, or append `.md` to the path (for example `https://outra.co.uk/pricing.md` or `https://outra.co.uk/blog/klaviyo-segmentation-guide.md`). The markdown is generated from the same server-rendered page, so it never drifts from the HTML. Every page advertises its markdown twin and the relevant llms.txt through `Link: rel="alternate"` headers and matching `` tags. Internal and noindexed paths return 404. ## Contact - Sales and general enquiries: hello@outra.co.uk - Book time with the team: https://outra.co.uk/demo