---
title: "Outra news archive | Every product update"
description: "The full archive of Outra product updates and announcements, by year, with the ship date and author for each one."
url: "https://outra.co.uk/news"
---

# Outra news archive | Every product update

## 2026

- [2 September 2026Jack EdwardsNew identifiers for audience activationActivate audiences with hashed emails and mobile numbers alongside existing identifiers, so platforms have more ways to match your audience.](/news/new-identifiers-for-audience-activation)
- [1 September 2026Jack EdwardsGoogle Ads is now an Outra destinationSend Outra household audiences straight into Google Ads, including Performance Max, and keep them in sync daily.](/news/google-as-a-destination)