---
title: "Google Ads audience sync now live in Outra | Outra news"
description: "Outra now syncs household-level audiences directly into Google Ads, including Performance Max and demand gen. No CSV exports, no manual re-uploads."
url: "https://outra.co.uk/news/google-as-a-destination"
---

# Google Ads audience sync now live in Outra

[All news](/news)[Changelog](/changelog)

1 September 2026

# Google Ads is now an Outra destination

Send Outra household audiences straight into Google Ads, including Performance Max, and keep them in sync daily.

![](/jack-edwards.jpg)

[Jack Edwards](https://www.linkedin.com/in/jack-edwards-68780916b/)

Director of Growth @ Outra

![Outra and Google Ads logos side by side](/__l5e/assets-v1/4e4fd9e6-78e8-4cb1-8f8c-9804a59b0086/outra-google-ads.png)

Google Ads is now a destination in Outra. Build an audience once and send it to your Google account, with no file exports and no manual list uploads.

Google's automated products work better when you give them a stronger starting signal. Sending a household-level audience means your prospecting and suppression are based on who actually looks like a customer, rather than leaving the platform to work it out from broad targeting.

The audience stays in sync after it lands, so your targeting reflects current household data instead of a snapshot from the day you built it.

This is live across all accounts. There is nothing to switch on.

## What's changed

- Activate Outra audiences in Google Ads without moving data by hand.
- Use them across PPC and demand gen, including Performance Max.
- Audiences stay in sync, so no manual re-uploads.
- Live now across all accounts.

[Book a demo](/demo)

## Common questions

### How do I send an Outra audience to Google Ads?

### Does this work with Performance Max?

### How often do the audiences update?

### Can I suppress existing customers in Google?

### Do I need to turn it on?