# Outra product news

> Product updates and releases, newest first. /changelog is the condensed view.

Part of https://outra.co.uk/llms.txt. Every page below is also available as markdown:
append `.md` to the path or send `Accept: text/markdown`.
The whole public corpus in one file: https://outra.co.uk/llms-full.txt

## Pages (3)

- [News archive](https://outra.co.uk/news): Every product update, grouped by year.
- [New identifiers for audience activation](https://outra.co.uk/news/new-identifiers-for-audience-activation): Activate audiences with hashed emails and mobile numbers alongside existing identifiers, so platforms have more ways to match your audience. (updated 2026-09-02)
- [Google Ads is now an Outra destination](https://outra.co.uk/news/google-as-a-destination): Send Outra household audiences straight into Google Ads, including Performance Max, and keep them in sync daily. (updated 2026-09-01)

## Contact

- Sales and general enquiries: hello@outra.co.uk