Our Founders

Our team

Giles Mackay


Giles MacKay is the founder of Outra, and draws on his extensive background as a successful entrepreneur in data and real estate. Giles previously founded Hometrack – a property market analytics company in 1999, where he served as the Chief Executive Officer. Hometrack was later sold to Zoopla. Giles plans on moving towards the fundamental goal of developing an understanding of Outra’s customers, as well as connecting customers to their data through the Outra database.

Jim Messina

Executive Chairman

The mastermind behind President Obama’s 2012 re-election campaign. Jim Messina seized the reins on what Bloomberg Businessweek labelled as “the highest-wattage crash course in executive management ever undertaken” – and succeeded, leading to President Obama earning an additional term in the White House. Jim is currently the CEO of the Messina Group.

Sir Lynton Crosby AO


Sir Lynton Crosby AO is an internationally renowned campaign strategist who has helped prime ministers on three continents win or retain office. His integrated approach to campaigning combines data-driven strategy and sophisticated audience targeting with emotionally resonant messaging and disciplined campaign management.

Simon Hay

Chief Executive

Simon Hay holds over 30 years global experience in leading change through data, analytics and customer focus. With 25 years spent at dunnhumby, Simon has led major growth initiatives including helping establish Tesco Clubcard, building a $250m+ business in the US and $100m+ investment in growing customer science capability. His ultimate belief lies within shaping culture to drive strategy, and helping brands realise all the growth and value that customer focus offers.

Caroline Worboys

Chief Operating Officer

Caroline Worboys, the Chief Operating Officer, possesses over 30 years of experience in the data industry. Caroline initially founded a data business which was sold to News International. She remained as CEO of Broadsystem and after seven years sold it to what became the Callcredit Information Group. She latterly was the Global Data and Insight lead for Wunderman. Throughout the many years in the data industry, Caroline draws upon her substantial background, leading the development of products and services across all data sources. Caroline serves as the Deputy Chair of the DMA Group.

Would you like a world-class team on your side to help drive revenue and sales within your business?