Outraspective Blog

From digital transformation to data transformation

From digital transformation to data transformation

By Caroline Worboys, COO Fifteen years ago there was much debate about the chasm that existed between marketing and IT. This gap took the blame for pretty much everything – from inefficient campaigns to the inability to provide marketing accountability. However, over...

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The pragmatic applications of AI in the Insurance Industry

The pragmatic applications of AI in the Insurance Industry

By Nick HenthornThis article was published by Modern Insurance Magazine on Dec 12 2018. Increasingly artificial intelligence and deep learning are hitting the headlines. Recently it was reported that IBM has created a secret algorithm that develops scents. The perfume...

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Six factors for modelling with confidence in 2019

Six factors for modelling with confidence in 2019

As 2019 draws near there has already been a plethora of predictions about what the New Year will have in store for us. In the marketing arena the increased use of big data is a dead cert with UK investment in analytics set to double by the start of according to new...

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Year Ahead: Get set for the rise of nano-segmentation

Year Ahead: Get set for the rise of nano-segmentation

Segmenting people into groups based on something they have in common has been around since the 16th Century - Yeomans, Knights and Labourers were audiences before they knew it. The more familiar language of social class is over 50 years old but we can still hear...

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On guard! 5 data security tips to reduce the risk of a breach

On guard! 5 data security tips to reduce the risk of a breach

Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise and fines ramping up, organisations need to take the necessary steps to protect their data. From training new recruits, to employing 'white hat'...

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2019: Data will be the new IP

2019: Data will be the new IP

Research from Dresner Advisory Services reveals that 53 per cent of organisations are using predictive analytics to help them enhance marketing communications, reduce risk, detect fraud and optimise operations. Airlines use it to set ticket prices, insurers use it to...

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Customers versus clicks

Customers versus clicks

Treacy and Wiersema purport there are but three ways to achieve competitive advantage. These are by being operationally excellent, by becoming a product leader or by achieving customer intimacy. The main premise is that companies must choose—and then achieve—market...

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