Outraspective Blog

Speaker Q&A with Simon Hay, CEO of Outra

Speaker Q&A with Simon Hay, CEO of Outra

The following article was published by Technology for Marketing. TFM reporter John Bensalhia speaks to the CEO of Outra, Simon Hay, ahead of Simon's speaking appearance at this year's TFM 2018 event to look at GDPR compliance and data management. What is the science...

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Why is big data never there when you actually need it?

Why is big data never there when you actually need it?

The following article was published by DecisionMarketing on August 29 2018.Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends died training for the event. Beyond the tragedy I found myself having some unusual...

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Viewpoint: The Importance of Confidence Scores

Viewpoint: The Importance of Confidence Scores

By Emma Duckworth  The following article was published in Analytics magazine, September 2018.  How confident are you about your modeled data? If you reply honestly, the answer to the question is likely to be akin to sticking your finger in the air and seeing which way...

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The Exciting Opportunity of Telematics

The Exciting Opportunity of Telematics

A new report by BIS Research reveals that the number of telematic boxes installed in cars globally will reach 169 million units in the next four years with a growth rate of close to 50 per cent (47.1 per cent).  The UK, Italy and the US are the most advanced markets...

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Insurers advised to kiss customers

Insurers advised to kiss customers

Research from the University of Nottingham has revealed that insurance policies are too complex for 80 per cent of customers to understand. Consumers were given a number of insurance policies to read, and then took comprehension and eye tracking tests to see how well...

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Why positive reviews aren’t always a good thing

Why positive reviews aren’t always a good thing

    Clearly a glowing review from one of your customers is the holy grail, right? Wrong! New research due to be published in The Journal of Consumer Behaviour later this year conducted by academics from Stanford and Boston University reveals quite the opposite. Whilst...

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