Outraspective Blog

Segmentation: fail to plan, plan to fail

Segmentation: fail to plan, plan to fail

Unfortunately it is becoming increasingly usual to hear anecdotally of segmentation systems that are failing to perform to expectation. Following the emergence of data science, deep learning and AI segmentation is right back on the marketing agenda, the appetite for...

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Customers are more than their last click

Customers are more than their last click

Wendell R Smith wrote in the Journal of Marketing in 1956: "Market segmentation involves viewing a heterogeneous market as a number of smaller homogeneous markets in response to differing preferences, attributable to the desires of consumers for more precise...

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Outra joins Harbour agency collective

Outra joins Harbour agency collective

Customer data science business Outra, has joined the ranks of independent consultancy heavyweights Hope & Glory, Goodstuff and Digital Natives by joining Paul Hammersley's agency collective, Harbour. Outra will be the first customer data science business in the...

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Analytics: the £25 billion mistake

Analytics: the £25 billion mistake

The following article was published by Lovely Mobile News on September 21st 2018, and written by Caroline Worboys.  Caroline Worboys, Chief Operating Officer at Outra, discusses the power of analytics.  In just two very short years the analytics market in the UK will...

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Speaker Q&A with Simon Hay, CEO of Outra

Speaker Q&A with Simon Hay, CEO of Outra

The following article was published by Technology for Marketing. TFM reporter John Bensalhia speaks to the CEO of Outra, Simon Hay, ahead of Simon's speaking appearance at this year's TFM 2018 event to look at GDPR compliance and data management. What is the science...

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Why is big data never there when you actually need it?

Why is big data never there when you actually need it?

The following article was published by DecisionMarketing on August 29 2018.Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends died training for the event. Beyond the tragedy I found myself having some unusual...

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Viewpoint: The Importance of Confidence Scores

Viewpoint: The Importance of Confidence Scores

By Emma Duckworth  The following article was published in Analytics magazine, September 2018.  How confident are you about your modeled data? If you reply honestly, the answer to the question is likely to be akin to sticking your finger in the air and seeing which way...

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The Exciting Opportunity of Telematics

The Exciting Opportunity of Telematics

A new report by BIS Research reveals that the number of telematic boxes installed in cars globally will reach 169 million units in the next four years with a growth rate of close to 50 per cent (47.1 per cent).  The UK, Italy and the US are the most advanced markets...

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