---
title: "Pricing | Usage-based audience data & enrichment | Outra"
description: "Transparent, usage-based pricing for UK audience data and CRM enrichment. Pay for what you use, with no hidden limits or penalties for growth."
url: "https://outra.co.uk/pricing"
---

# Simple, fair pricing that scales with you

Pay for what you use across enrichment and activation. No hidden limits, no penalties for growth.

Built for modern growth teams activating real-time data.

14-day free trial

## Estimate your monthly price

### How many customer profiles do you have?

Active or contactable records in your CRM.

25kprofiles

### What's your monthly digital marketing spend?

We use spend to estimate how many audiences you'll need across your marketing channels.

£75,000

#### Price breakdown

Enrichment (up to 25k profiles)£99

Activation (Growth, 10 audiences)£599

Base platform fee£1

Estimated monthly total£699

## Plans and what you get

Recommended

### Founder Membership

£699/month

£699/monthwith usage-based pricing

EnrichmentUnlimited profiles

ActivationUnlimited audiences

- Locked-in pricing
- No limits as you scale
- Priority onboarding
[Book a demo](/demo)

Available this month only

### Usage-Based

£699/month

Pay for what you use

EnrichmentUp to 25k profiles

ActivationUp to 3 audiences

- Unit-based enrichment pricing
- Audience-based activation pricing
- Pro-rata overages
- Scale without renegotiation
[Book a demo](/demo)

## Frequently asked questions

Everything you need to know about our pricing

### What counts as a profile?

### What is an audience?

### Why does activation pricing increase as my spend increases?

### What happens if I go over my limits?

### Can I change plans later?

### Is Founder pricing locked in?