Outra has developed Quanta, a new approach to segmentation using deep learning. We believe that more accurate and predictive segmentations can now be created at lower cost and greater speed to align to business objectives.
Quanta is a geo-demographic segmentation of every household in Great Britain built from our proprietary property model. Built using over 50 data sets with trackable known provenance, all our data is GDPR compliant and refreshed monthly. By building up the segmentation at individual property level (as opposed to using census or postcode data sets), we are able to layer models on individual properties to understand the customer at property level.
Using a robust and optimised methodology including applying the latest deep learning techniques, we have created 2.9M nano-segments further broken down into groups delivering insight at a much closer level than traditional models.
Through building insights about your customers, we can understand why they behave as they do and what motivates them to act. We monitor and analyse this data over time to interpret trends and predict future customer needs. This means we can identify when individual customers are in the market for a specific product, know what type of communication will result in a purchase and understand how to engage them for future purchases. Quanta is powered by Velocita, our Customer Data Platform.
To meet your specific business objectives, we can combine multiple different types of data – our data, your data and third party data, incorporating specific data sets where required, to create Quanta Custom Segmentation models.
What is the Quanta difference?
- More predictive – 17% uplift against best in market competitors
- Can be delivered in hours not months
- Flexible and agile
- Automated deep learning built in
- GDPR compliant data with clear provenance
- Transparent for reputation management
How can Quanta Segmentation help your business?
- Reduce marketing wastage
- Improve acquisition targeting
- Tailor campaign messaging
- Improve customer retention
- Improve campaign ROI