Home Move Triggers

Home Move Triggers

Improve sales performance by communicating with your customers and prospects with the right message at the right time



Retain existing customers who are about to move house

Improve customer acquisition rates 

Prioritise home mover debt recovery

Identify prospects before and after they move house

Inform targeting, messaging and promotional strategy

Improve campaign performance

Communicate with your customers and prospects at the right time

The most comprehensive set of Home Move Triggers on the market 

Home Move Triggers can identify when customers and prospects are in the market to purchase your products and services. With 11% of consumers moving house each year, this is the time when they are most likely to change utility supplier, take out a new insurance policy or make big ticket household purchases.

By communicating with your current customers in a timely manner before they move house, you are more likely to retain their business and reduce churn. By identifying when new customers are in market to purchase home related products and services before and after a house move, you are more likely to increase sales. 

Home Move Triggers are built from our proprietary property data set of 29 million homes in Great Britain and by the latest data science techniques. The 130,000 monthly triggers can accurately predict moving dates as well as the likelihood of moving house and is accompanied by confidence scores to aid decision making. Triggers are instantly accessible in batch or via the Outra API.

Product Features

  • 130,000 monthly Home Move Triggers
  • The most comprehensive set of triggers on the market
  • Predict house move dates and likelihood of moving
  • Confidence Scores applied to aid decision making
  • Instantly accessible via API

Find out how Outra can deliver results for your business