Household Segmentation

Quanta Household Segmentation

A unique consumer classification that segments GB households using the most innovative deep learning techniques to help you acquire, retain and grow your best customers

Applications of Quanta Household Segmentation

Profile your existing customers at household level

Gain a deep understanding of where they live, type of property and demographics

Identify household segments that look and behave similar to your customer base

Overlay Quanta profiles onto prospect databases to identify hot prospects

Tailor campaign messaging and creative by segment

Activate across Facebook, direct mail and email

Retain and grow your best customers

Increase ROI through continuous measurement and model improvement

Gain a deeper understanding of your best customers to identify more profitable prospects

Quanta is a unique and powerful consumer classification that segments 29 million households in Great Britain.

Using an innovative deep learning approach, we have built the segmentation from Outra’s proprietary property data combined with demographic, financial and locality data to create 37 descriptive and predictive segments.

By appending Quanta Household to your customer base, it provides a deep understanding of your customers today. Each segment profiles where they live, the type of property they live in and their demographic profile to create a powerful picture of what your customers look like and how they behave. We can use this information to retain and grow your best customers and to select and target prospective customers to ensure your marketing campaigns have the highest success rates.

Acquisition campaigns can be activated through CRM, Facebook, email and mail. We work with you to develop a continuous loop of measurement to increase accuracy and improve ROI.

Quanta Household Segmentation can be further enhanced by combining the power of Quanta with multiple sources and types of customer data, such as loyalty, online, EPOS, CRM plus relevant third-party data to create custom segmentation solutions. Using Artificial Intelligence we can create predictive models to meet your specific business objectives. All our solutions are GDPR compliant and built with the highest degree of ethics and explainability.

Key Features of Quanta Household Segmentation

  • Built using innovative deep learning techniques
  • Classifies consumers at household level
  • Generates features on 29 million GB households
  • 37 descriptive and predictive segments
  • Trends and changes over time are monitored
  • 17% more predictive than comparative solutions
  • Trained from 20 years of exclusive historical data
  • Fully GDPR compliant
  • Actionable across on and offline channels
  • Append customer data by matching to UPRN identifiers
  • Uniquely built at household level not postcode level
  • Instantly available via API

150+ features. All data sources are fully GDPR compliant

Select from the wide range of variables above. This plot illustrates the 37 consumer segments by Age Rank & Average Income.

*click to expand

Append Quanta Household Segments to your customer base to find more of your best customers

To acquire, retain and grow your best customers with Quanta Household Segmentation, get in touch for a free demo