Household Segmentation

Household Segmentation

A geo-demographic segmentation based around the home. Delivering a more granular level of consumer insight by combining Outra proprietary property data with AI and deep learning


Understand your customer base at a granular or macro level

Customise your product, pricing and marketing strategy

Deliver more refined messaging and targeting 

Plan and optimise store location planning 

Improve campaign ROI

Inform acquisition and retention strategies and improve the customer experience

A nano-segmentation built from the home up

Household Segmentation is the UK’s most predictive geo-demographic segmentation. Built from our proprietary property data, it provides a unique and accurate view of 29 million households in Great Britain. It has been developed using AI and deep learning to maximise its predictive power to provide a higher level of accuracy compared to generic segmentations.

Divided into 50 discrete, descriptive and predictive segments, it can be further broken down into 200+ micro-segments and 2.9 million nano-segments. This granular level of consumer insight provides the basis for hyper-personalisation to improve the effectiveness and efficiency of communications. Based around non-personal data and fully GDPR compliant, it can be actioned across all channels to communicate with your customers and prospects in a timely and relevant manner. Offering a cost-effective segmentation solution instantly accessible via API.

Product Features

  • Segments customers and prosprects at household level
  • 17% more predictive
  • 43% more coverage of Great Britain 
  • 200 micro-segments provides a granular level of insight
  • Instantly accessible via API
  • Actionable across on and offline channels

Find out how Outra can deliver results for your business