A geo-demographic segmentation based around the home. Delivering a more granular level of consumer insight by combining Outra proprietary property data with AI and deep learning
Understand your customer base at a granular or macro level
Customise your product, pricing and marketing strategy
Deliver more refined messaging and targeting
Plan and optimise store location planning
Improve campaign ROI
Inform acquisition and retention strategies and improve the customer experience
A nano-segmentation built from the home up
Household Segmentation is the UK’s most predictive geo-demographic segmentation. Built from our proprietary property data, it provides a unique and accurate view of 29 million households in Great Britain. It has been developed using AI and deep learning to maximise its predictive power to provide a higher level of accuracy compared to generic segmentations.
Divided into 50 discrete, descriptive and predictive segments, it can be further broken down into 200+ micro-segments and 2.9 million nano-segments. This granular level of consumer insight provides the basis for hyper-personalisation to improve the effectiveness and efficiency of communications. Based around non-personal data and fully GDPR compliant, it can be actioned across all channels to communicate with your customers and prospects in a timely and relevant manner. Offering a cost-effective segmentation solution instantly accessible via API.
- Segments customers and prosprects at household level
- 17% more predictive
- 43% more coverage of Great Britain
- 200 micro-segments provides a granular level of insight
- Instantly accessible via API
- Actionable across on and offline channels