Household Customer Segmentation
A customer segmentation delivering a more granular level of customer insight by combining the best data with leading AI and deep learning
Segments at household level
17% more predictive
43% more coverage of Great Britain
200 micro-segments provides a granular level of consumer insight
Instantly accessible via the Outra API
Actionable across offline and online channels
Inform acquisition and retention strategies and improve the customer experience
A nano-segmentation built from the home up
Quanta Household Segmentation is built from our proprietary property data and key external data sets to provide a comprehensive view of 29 million households in Great Britain. By applying the latest deep learning techniques, Quanta Household Segmentation provides a higher level of accuracy compared to generic segmentations.
Divided into 50 discrete, descriptive and predictive segments, it can be further broken down into 200+ micro-segments and 2.9 million nano-segments. This granular level of customer insight provides the basis for hyper-personalisation to improve the effectiveness and efficiency of your communications. Based around non-personal data and is fully GDPR compliant, it can still be actioned across offline and online channels to communicate with your customers and prospects in a timely and relevant manner.
Quanta Household is a cost-effective customer segmentation solution instantly accessible via the Outra API.
- Understand your customer base at a granular or macro level
- Customise your product, pricing and marketing strategy
- Deliver more refined messaging and targeting
- Communicate with your customers through the most relevant channel
- Plan and optimise store location planning
- Improve campaign ROI