Quanta Household Segmentation

A unique consumer classification that segments GB households using the most innovative deep learning techniques to help you acquire, retain and grow your best customers

Understand your customers at household level

Retain and grow your best customers

Locate and target prospects by finding look-a-likes

Tailor campaign messaging by segment

Activate across all media channels

Improve marketing ROI

A Geo-Demographic Segmentation Built Around UK Households

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Quanta is a unique and powerful consumer classification that segments 29 million households in Great Britain.

Using an innovative deep learning approach, we have built the segmentation from Outra’s proprietary property data combined with demographic, financial and locality data to create 37 descriptive and predictive household segments.

By appending Quanta Household to your customer base, it provides a deep understanding of your customers today. Each segment profiles where they live, the type of property they live in and their demographic profile to create a powerful picture of what your customers look like and how they behave. We can use this information to retain and grow your best customers and to select and target prospective customers to ensure your marketing campaigns have the highest success rates.

Acquisition campaigns can be activated through CRM, Facebook, email and mail. We work with you to develop a continuous loop of measurement to increase accuracy and improve ROI.

Quanta Household Segmentation can be further enhanced by combining the power of Quanta with multiple sources and types of customer data, such as loyalty, online, EPOS, CRM plus relevant third-party data to create custom segmentation solutions. Using Artificial Intelligence we can create predictive models to meet your specific business objectives. All our solutions are GDPR compliant and built with the highest degree of ethics and explainability.

Request Demo

Quanta is a unique and powerful consumer classification that segments 29 million households in Great Britain.

Using an innovative deep learning approach, we have built the segmentation from Outra’s proprietary property data combined with demographic, financial and locality data to create 37 descriptive and predictive household segments.

By appending Quanta Household to your customer base, it provides a deep understanding of your customers today. Each segment profiles where they live, the type of property they live in and their demographic profile to create a powerful picture of what your customers look like and how they behave. We can use this information to retain and grow your best customers and to select and target prospective customers to ensure your marketing campaigns have the highest success rates.

Acquisition campaigns can be activated through CRM, Facebook, email and mail. We work with you to develop a continuous loop of measurement to increase accuracy and improve ROI.

Quanta Household Segmentation can be further enhanced by combining the power of Quanta with multiple sources and types of customer data, such as loyalty, online, EPOS, CRM plus relevant third-party data to create custom segmentation solutions. Using Artificial Intelligence we can create predictive models to meet your specific business objectives. All our solutions are GDPR compliant and built with the highest degree of ethics and explainability.

 

A Geo-Demographic Segmentation Built Around UK Households

Key Features

Built using innovative deep learning techniques

Classifies consumers at household level

Generates features on 29 million GB households

37 descriptive and predictive segments

Trained from 20 years of exclusive historical data

Fully GDPR compliant

Actionable across on and offline channels

Append customer data by matching to UPRN identifiers

Uniquely built at household level not postcode level

Instantly available via API

Request Demo