Predictive Science

Maximise the value of big data with Artificial Intelligence

replace with what we mean as predictive science. Delivering a deeper level of customer insight by combining the best data with the most innovative data science and automation. Whether informing acquisition, improving retention or enhancing the customer experience, 

Quanta Features

Granularity in the data brings agility

Confidence Scores applied

Low latency improves accuracy

Higher level of coverage

More Predictive Models

Solutions in days not months

Faster outcomes for a wider range of objectives

Quanta Features

Granularity in the data brings agility

Confidence Scores applied

Low latency improves accuracy

Higher level of coverage

Highly Predictive Models

Faster outcomes for a wider range of objectives

More accurate segmentations, more predictive models, better data

Quanta allows the flexibility to combine your disparate data sources to create one source of the truth yet be organised and structured to meet your specific business objectives. By optimising segments, Quanta provides a higher level of accuracy compared to generic segmentations. Delivering this cost-effectively with speed and agility, giving you a competitive advantage.

Using our Velocita platform we automate the process of creating and delivering segmentation. Applying deep learning allows the use of more data for better differentiation whilst delivering a faster outcome. Quanta allows you to understand and describe your customers and audiences in detail and build strategies to deliver profitable growth.

We work with brands across multiple sectors including Insurance, Utilities, Property, Retail, Restaurant Groups, Media and Broadband. By applying our innovative data science techniques, we can create new data, new models, new segmentations and new variables tailored to solve your individual business challenges.

Understanding, classifying and targeting customers

custom segmentation

Customer Segmentation

Quanta Household Segmentation is the foundation of our approach to customer segmentation. Built around our proprietary property data set of 29 million households in Great Britain and enhanced with key external data sets, it provides a comprehensive view based around non-personal data, which is actionable across off and on-line channels.

Deep learning methodology automatically searches through large volumes and types of historic and current data, discovering thousands of combinations of features selecting the most descriptive and predictive to deliver your desired outcomes. This unique approach finds patterns and trends in the data which could not be achieved using traditional approaches to segmentation.

Quanta Household can be tailored to meet your specific challenges and delivered in days not months. By combining the power of Quanta with your own data, such as loyalty, online, EPOS, CRM and relevant third-party data, a tailored solution will deliver a more nuanced and predictive view of your customers.

predictive models

Predictive Models

We build on the foundations laid with segmentation to develop predictive models that drive specific business outcomes. We have trained over 20 years of data to create predictive models to meet requirements of sector specific challenges.

Through this approach we get to understand your customers past and current behaviours and by analysing this data over time, we can interpret trends and predict future needs. This insight can inform your content, communication and planning strategies. 

All our models are accompanied by confidence scores to aid decision making. Our portfolio includes readily available models via the Outra API and includes Home Insurance Rebuild Cost and Home Move Triggers.

We develop a range of models optimised for customer acquisition, retention, campaign response, loyalty, share of wallet, cross-sell, up-sell, market basket analysis and business profitability. Our approach has seen predictive accuracy soar, along with business performance and ROI.

Understanding, classifying and targeting customers

custom segmentation

Customer Segmentation

Quanta Household Segmentation is the foundation of our approach to data segmentation. Built around our proprietary property data set of 29 million households in Great Britain and enhanced with key external data sets, it provides a comprehensive view based around non-personal data, which is actionable across off and on-line channels.

Deep learning methodology automatically searches through large volumes and types of historic and current data, discovering thousands of combinations of features selecting the most descriptive and predictive to deliver your desired outcomes. This unique approach finds patterns and trends in the data which could not be achieved using traditional approaches to segmentation.

Quanta Household can be tailored to meet your specific challenges and delivered in days not months. By combining the power of Quanta with your own data, such as loyalty, online, EPOS, CRM and relevant third-party data, a tailored solution will deliver a more nuanced and predictive view of your customers.

predictive models

Predictive Models

We have used 20 years of data and our unique IP to train our Artificial Intelligence to create predictive models to meet requirements of sector specific business challenges.

Through predictive analytics we get to understand your customers past and current behaviours and by analysing this data over time, we can interpret trends and predict future needs. This insight informs your messaging and targeting strategy to improve the customer experience. All our models are accompanied by confidence scores to aid decision making. Our portfolio includes readily available models via the Outra API and includes Home Insurance Rebuild Cost and Home Move Triggers.

We develop a range of models optimised for customer acquisition, retention, campaign response, loyalty, share of wallet, cross-sell, up-sell, market basket analysis and business profitability. Our approach has seen predictive accuracy soar, along with business performance and ROI.

Find out more about our range of instantly available Quanta products 

Proprietary Property Data

Household Segmentation

Home Move Triggers

Find out how Outra can deliver results for your business