Quanta: Customer Segmentation 

Quanta: Customer Segmentation 

Outra has developed Quanta, a new approach to segmentation which reflects the attitudes and behaviours of today’s consumer. 

Our unique nano-segmentation (2.9M segments) is built from comprehensive coverage of 29M residential households in the UK. We combine your data and our proprietary data with new sources of data which reflect modern life, communities and social mobility. We then apply deep learning data science and topological techniques to create a more accurate and agile profile of ‘crowds’.

Through building insights about your customers, we understand why they behave as they do and what motivates them to act. We monitor and analyse this data over time to interpret trends and predict future customer needs. 

What is the Quanta difference?

  • 16% more predictive than other market providers
  • World class deep learning science
  • Topological and density analysis techniques
  • Proprietary data never used before
  • Actual not modelled data
  • No latency
  • Proven data provenance and GDPR compliance



Please get in touch to discuss your specific requirements or request a free demo.