All data is not created equal, neither is intelligence generation
Leverage the precision and
uniqueness of Outra Labs
The value of data lives in how it’s interpreted.
Without being able to analyse data, it’s just numbers. At Outra Labs, we use the latest in AI alongside best-in-class data and behavioural scientists. Developing quantitative and qualitative, data-driven, actionable insights.
Our team of specialists integrate structured and unstructured data to deliver accurate segmentation, and the ability to target with precision. Our method is proven to increase revenue, by allowing your business to better understand your current and potential customers.
Our method is proven to increase
revenue, by allowing your business to
better understand your current and
potential customers.
Zine is Outra’s influencer marketing platform that creates
compelling, personalized, and relevant storytelling for brands
around the world.
compelling, personalized, and relevant storytelling for brands
around the world.
- Identifies your target customer
- Generates better-quality leads
- Refines brand messaging
- Optimizes marketing campaigns
- Enhance your media capabilities
- Increases ROI
Outra media capabilities
- Multichannel marketing campaigns
- Customer targeting and segmentation
- Predictive consumer behaviour
- Actionable insights
FAQs
Using Confidence Scores to aid decision making
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Donec pharetra massa. Tellus nunc feugiat sodales aliquam vel platea in nisl ante sociis ligula conubia viverra consequat. Massa, senectus praesent porttitor pharetra nam vitae mollis penatibus. Arcu Netus laoreet. Eget phasellus eleifend sociosqu facilisi, blandit tristique dapibus tempor facilisi etiam.
Ipsum ut lacinia habitant in quam mi sodales placerat eget hac potenti. Habitasse in nascetur sagittis nec rhoncus, risus morbi sagittis nullam.
Using Confidence Scores to aid decision making
Ultricies arcu erat orci, tristique est pharetra nec fames inceptos. Vivamus varius suscipit elit tellus ultricies. Donec ornare mus non. Duis lorem augue. Blandit, ad rutrum hymenaeos. Mauris rutrum tortor Per fermentum amet sociis orci mi bibendum.
Donec pharetra massa. Tellus nunc feugiat sodales aliquam vel platea in nisl ante sociis ligula conubia viverra consequat. Massa, senectus praesent porttitor pharetra nam vitae mollis penatibus. Arcu Netus laoreet. Eget phasellus eleifend sociosqu facilisi, blandit tristique dapibus tempor facilisi etiam.
Ipsum ut lacinia habitant in quam mi sodales placerat eget hac potenti. Habitasse in nascetur sagittis nec rhoncus, risus morbi sagittis nullam.
Using Confidence Scores to aid decision making
Ultricies arcu erat orci, tristique est pharetra nec fames inceptos. Vivamus varius suscipit elit tellus ultricies. Donec ornare mus non. Duis lorem augue. Blandit, ad rutrum hymenaeos. Mauris rutrum tortor Per fermentum amet sociis orci mi bibendum.
Donec pharetra massa. Tellus nunc feugiat sodales aliquam vel platea in nisl ante sociis ligula conubia viverra consequat. Massa, senectus praesent porttitor pharetra nam vitae mollis penatibus. Arcu Netus laoreet. Eget phasellus eleifend sociosqu facilisi, blandit tristique dapibus tempor facilisi etiam.
Ipsum ut lacinia habitant in quam mi sodales placerat eget hac potenti. Habitasse in nascetur sagittis nec rhoncus, risus morbi sagittis nullam.
How Outra can help
Leverage the
power of data
Outra works with Insurance and Financial Services
businesses to leverage the value of all this data. We have
created a variety of solutions centred on risk management
and customer experience.
businesses to leverage the value of all this data. We have
created a variety of solutions centred on risk management
and customer experience.
From predicting risk, or improve pricing strategy accuracy,
through to enhancing online customer experience and
hyper targeted customer driven marketing, Outra can help
drive revenue and reduce risk.
through to enhancing online customer experience and
hyper targeted customer driven marketing, Outra can help
drive revenue and reduce risk.
Our values and culture
“Our culture is built from a passion for innovation”
We are a team of driven and skilled people working to change the game for clients. Our culture is built from a passion for innovation, and for us, innovation is about the way we act. We are bold and inquisitive. When we look at a problem we look at it with fresh eyes. We constantly look to do things differently and ask questions that have not been asked before. We challenge the norms and ourselves to find the best solution. Drawing upon the expertise of our multi-disciplinary team, we work collaboratively to ensure we create the best possible results with and for our clients.
We are open and transparent in everything we do. That’s why we have developed a framework that focuses on the ethics of data and data science, the explainability of our models and, most importantly, the consequences of the work we do.
We are passionate, we are committed, and, above all, we love what we do.
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In part 1 of my first 100 days reflections I mentioned that things at Outra seem to happen 4x faster, that’s why it isn’t the first 100 days reflection that you expect. The pace of data engineering, data science, innovation, and sales has astonished me; there is real pace and agility. This is down to …
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Some more reflections after my first 25 days. Yes, you’d expect me to report after my first 100 days but things here at Outra seem to move 4x faster than anywhere else. I still read many articles and posts, and hear the data community discuss the problems encountered and created by data being a subset …
Reflections on my first 100 days at Outra part 2 Read More »
Reflections on my first 100 days at Outra
In the Chief Data Officer’s Playbook, Caroline Carruthers and I wrote a chapter about the first 100 days as a CDO. You’re correct, I haven’t been at Outra for 100 days yet, but things here seem to move 4x faster than anywhere else. So, some reflections after my first 25 days. These reflections will come …
How can data science sell more Electric Vehicles?
Petrol prices are soaring, igniting interest in EV cars across the UK as people look for new, more affordable ways to drive. And who can blame them, when fuel costs are making it too expensive for owners of older cars even to commute to work? But here’s the rub: the UK doesn’t have enough EV …
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Are you more than just your spending habits?
Data. Data. Data. It’s everywhere and nowhere. The internet has stormed into the show and taken it over, providing marketing professionals with a pile of information on customers. It’s changed the way we work, we communicate, we fall in love, and – especially in the last 2 years – helped us stay home, still get …
The Power of Change in Segmentation
It is often said that the only constant is change. Why, therefore is change rarely used as a variable in segmentation? The purpose of segmentation is to create powerful models that make predictions based upon the data that feed them. For example, the surprise Brexit vote could easily have been predicted if changes in immigration …
