---
title: "Audiences | Build from real UK household signals | Outra"
description: "Feed Meta and TikTok real UK household signals, income, life stage, buying intent, from 30M+ households so the algorithm finds your next customer faster."
url: "https://outra.co.uk/solutions/audiences"
---

# Audiences | Build from real UK household signals

Performance audiences

# Stop hoping the algorithmfinds your customer.

Feed the algorithm real UK household signals like income, life stage and buying intent from 30M+ households to find your next best customer on Meta and TikTok.

[Start 14 Day Free Trial](https://platform.outra.co.uk/signup?ref=%2Fsolutions%2Faudiences)[Book a demo](/demo?lp%5Fsource=solutions%5Faudiences%5Fhero)

See how it works

14-day free trialCancel anytime.

![3D clay illustration of a UK household demonstrating audience signal targeting](/__l5e/assets-v1/29384356-10eb-4559-a243-5519e370015d/lp-audiences-household.webp)+Detached House+Two-Driver Household+Listing in 90 days+35-44 Age Group+Intent to Move+Young Children

## From idea to  
addressable audience.

Describe who you want to reach. Outra picks the household signals, sizes it against 30M+ UK homes, and pushes it straight to Meta, TikTok and programmatic — refreshed weekly.

[Try the playground](/playground)

Property

Reasoning

Live from 30M+ UK households

## Frequently asked questions

Quick answers to the questions readers ask most

### How big is the addressable pool?

### How is this different from Meta or TikTok lookalikes?

### Which channels can I push audiences to?

### How often do audiences refresh?

### Do I need a data team to build audiences?

## Ready to see what you're missing?

Enrich what you have. Find who you're missing. Activate everywhere.

[Book a demo](/demo)

[Book a demo](/demo)

SOC 2

GDPR

ISO 27001