--- title: "Audiences | Build from real UK household signals | Outra" description: "Feed Meta and TikTok real UK household signals, income, life stage, buying intent, from 30M+ households so the algorithm finds your next customer faster." url: "https://outra.co.uk/solutions/audiences" --- # Audiences | Build from real UK household signals Performance audiences # Stop hoping the algorithmfinds your customer. Feed the algorithm real UK household signals like income, life stage and buying intent from 30M+ households to find your next best customer on Meta and TikTok. [Start 14 Day Free Trial](https://platform.outra.co.uk/signup?ref=%2Fsolutions%2Faudiences)[Book a demo](/demo?lp%5Fsource=solutions%5Faudiences%5Fhero) See how it works 14-day free trialCancel anytime. ![3D clay illustration of a UK household demonstrating audience signal targeting](/__l5e/assets-v1/ed5bd448-6c7b-40e9-9fcb-657a68fcfc51/lp-audiences-household.png)+Detached House+Two-Driver Household+Listing in 90 days+35-44 Age Group+Intent to Move+Young Children Trusted by leading brands ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) ![Sky logo](/assets/sky-COjpGpj0.webp) ![Aviva logo](/assets/aviva-DH5sUI56.svg) ![BT logo](/assets/bt-C0HQSwdA.webp) ![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg) ![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png) ## Paid media keeps getting harder. ? TargetingAuto Advantage+ - ×Granular interests - ×Detailed targeting - ×Custom layers 01 ### Meta and TikTok took precision targeting away. Granular interests are gone. Audience tools collapsed into "broad" and "advantage+". You're flying on platform black boxes that optimise for clicks, not customer value. Lookalike ROAS '18'22'26 02 ### Lookalikes guess. Households don't. "Look-a-like 1%" was a clever workaround in 2018\. In 2026 it's a tax. With third-party cookies gone and signal loss compounding, the ceiling on lookalike performance keeps dropping. UK households reached10% in-market Wasted impressions£9,000 Reached real buyers£1,000 03 ### Broad targeting burns spend on the wrong households. Only a fraction of UK homes are in-market for what you sell. Without household-level signal, you're paying to reach renters when you sell driveways, or students when you sell sofas. Real intent never enters the auction. ## From idea to addressable audience. Describe who you want to reach. Outra picks the household signals, sizes it against 30M+ UK homes, and pushes it straight to Meta, TikTok and programmatic — refreshed weekly. [Try the playground](/playground) Property Reasoning Live from 30M+ UK households Every household is different ## Match each customer to the household most likely to convert Only a fraction of UK households are in-market at any one time. Outra scores every one of 30M+ homes against your audience definition, so spend lands on real, addressable buyers - not lookalike guesswork. 30%reduction in cost per qualified lead 43%higher click-to-conversion Indicative results from Outra customers. Best when creative is matched to the household. Billions of signals including ![Type of home](/playground/signals/type-of-home.png) Type of home ![Willingness to move](/playground/signals/willingness-to-move.png) Willingness to move ![Deposit affordability](/playground/signals/deposit-affordability.png) Deposit affordability ![Mortgage affordability](/playground/signals/mortgage-affordability.png) Mortgage affordability ![Catchment radius](/playground/signals/catchment-radius.png) Catchment radius ![Propensity-to-buy scores rising across a grid of UK households](/playground/p2b-poster.jpg) Activation ## One persistent identifier. Activated everywhere. Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel. ![Meta](/playground/channels/meta-available.gif)![Google](/playground/channels/google-available.gif)![TikTok](/playground/channels/tiktok-available.gif)![DV360](/playground/channels/dv360-available.gif)![Direct Mail](/playground/channels/direct-mail-available.gif)![Amazon](/playground/channels/amazon-available.gif)![Pinterest](/playground/channels/pinterest-available.gif)![Disney+](/playground/channels/disney-available.gif)![Sky AdSmart](/playground/channels/adsmart-available.gif)![ITVx](/playground/channels/itvx-available.gif)![Netflix](/playground/channels/netflix-available.gif)![Snapchat](/playground/channels/snap-available.gif)![The Trade Desk](/playground/channels/thetradedesk-available.gif)![LightboxTV](/playground/channels/lightbox-available.gif)![Prime Video](/playground/channels/prime-video-available.gif)![Channel 4](/playground/channels/channel4-available.gif)![Index Exchange](/playground/channels/index-exchange-available.gif)![WhatsApp](/playground/channels/whatsapp-available.gif)![Klaviyo](/playground/channels/klaviyo-available.gif)![Global](/playground/channels/global-available.gif) ## Customer success stories See how leading brands use Outra to reach the right audiences and drive measurable results. ![Currys case study. Reached 95% of all recent UK home movers](/assets/currys-SSGluwN6.webp) ![AJI case study. 488% performance uplift with Outra segmentation](/assets/aji-CF2x8DT0.webp) ![Lloyds Banking Group case study, Improved efficiency targeting remortgage households](/assets/lloyds-CzA9B-Ub.webp) ![Dayinsure case study. 38% lower CPA and 146% improved ROAS](/assets/dayinsure-Bsnc_TPs.webp) ![Sky case study, 10x household level understanding](/assets/sky-QqJAxVJ6.webp) Previous slideNext slide ## Frequently asked questions Quick answers to the questions readers ask most ### How big is the addressable pool? ### How is this different from Meta or TikTok lookalikes? ### Which channels can I push audiences to? ### How often do audiences refresh? ### Do I need a data team to build audiences? ## Ready to see what you're missing? Enrich what you have. Find who you're missing. Activate everywhere. [Book a demo](/demo) [Book a demo](/demo) SOC 2 GDPR ISO 27001