---
title: "CRM enrichment. Household signals for every customer | Outra"
description: "Enrich every CRM profile with real-world household signals—income, life stage, property, intent. Power smarter lifecycle flows and segments."
url: "https://outra.co.uk/solutions/enrich"
---

# CRM enrichment. Household signals for every customer

CRM enrichment

# The signals that predict value live outside your CRM.

Write real-world household data, income, life stage, property, intent, onto every profile in your CRM. Lifecycle flows, segments and journeys finally know who they're talking to.

[Book a demo](/demo?lp%5Fsource=solutions%5Fenrich%5Fhero)

See how it works

BeforeCRM profile

mark.evans@gmail.com

Mark Evans

- Email opened2d ago
- Email clicked2d ago
- Cart abandoned5d ago
- Last purchase62d ago

Behaviour only, no household context

- Age Band28–34
- Family StageTwo Adults, No Children
- Move StageJust Moved (30 days)
- Property TypeNew Build
- Bedrooms3 Bedrooms
- Income Band£120k+
- High Net WorthYes

A typical CRM profile, what, but no why

Trusted by leading brands

![Sky logo](/assets/sky-COjpGpj0.webp)

![Aviva logo](/assets/aviva-DH5sUI56.svg)

![BT logo](/assets/bt-C0HQSwdA.webp)

![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg)

![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png)

![Sky logo](/assets/sky-COjpGpj0.webp)

![Aviva logo](/assets/aviva-DH5sUI56.svg)

![BT logo](/assets/bt-C0HQSwdA.webp)

![Octopus EV logo](/__l5e/assets-v1/bdbbf9a9-f6ae-43f4-8936-1e55327843e8/octopus-ev.svg)

![Purplebricks logo](/__l5e/assets-v1/8b25b16c-8f7e-4b90-9098-6072e567dfe0/purplebricks.png)

## Your CRM knows what. Not who.

MEMark Evans

ID 291847

Behaviour · tracked

Email opened2d ago

Cart abandoned5d ago

Last purchase62d ago

Identity · unknown

Income, life stage, property

01

### Your CRM tracks behaviour, not identity.

It knows what they clicked, what they abandoned, and what they bought last. It doesn't know they just moved house, had a baby, or own a £900k home. The signals that actually predict value live outside your stack.

1

Lifecycle flowWelcome

1.New subscriber

2.Everyone

3.Same message

No branching. No signals.

02

### One lifecycle flow fits all. Because you don't know who they are.

Without household signals, every contact gets the same welcome series, the same abandoned-cart nudge, the same win-back. You can't branch on life stage, income or intent, so you default to a single generic journey.

Email previewMerge tags

Hi first\_name,

Thanks for your last\_purchase.

\= mail merge, not personalisation

03

### "Personalisation" that isn't personal.

First name and last purchase aren't personalisation. They're mail merge. Real personalisation means a different message for a first-time parent in a new build vs. a downsizer with no mortgage. That requires identity, not behaviour.

Push to channel

## Enriched first-party audiences, live in every platform.

Sync the segments you've just built in your CRM straight into Meta, TikTok, Klaviyo, programmatic and addressable TV — the same household identity, ready to activate everywhere your customers are.

![Meta](/playground/channels/meta-available.gif)![Google](/playground/channels/google-available.gif)![TikTok](/playground/channels/tiktok-available.gif)![DV360](/playground/channels/dv360-available.gif)![Direct Mail](/playground/channels/direct-mail-available.gif)![Amazon](/playground/channels/amazon-available.gif)![Pinterest](/playground/channels/pinterest-available.gif)![Disney+](/playground/channels/disney-available.gif)![Sky AdSmart](/playground/channels/adsmart-available.gif)![ITVx](/playground/channels/itvx-available.gif)![Netflix](/playground/channels/netflix-available.gif)![Snapchat](/playground/channels/snap-available.gif)![The Trade Desk](/playground/channels/thetradedesk-available.gif)![LightboxTV](/playground/channels/lightbox-available.gif)![Prime Video](/playground/channels/prime-video-available.gif)![Channel 4](/playground/channels/channel4-available.gif)![Index Exchange](/playground/channels/index-exchange-available.gif)![WhatsApp](/playground/channels/whatsapp-available.gif)![Klaviyo](/playground/channels/klaviyo-available.gif)![Global](/playground/channels/global-available.gif)

## Customer success stories

See how leading brands use Outra to reach the right audiences and drive measurable results.

![Currys case study. Reached 95% of all recent UK home movers](/assets/currys-SSGluwN6.webp)

![AJI case study. 488% performance uplift with Outra segmentation](/assets/aji-CF2x8DT0.webp)

![Lloyds Banking Group case study, Improved efficiency targeting remortgage households](/assets/lloyds-CzA9B-Ub.webp)

![Dayinsure case study. 38% lower CPA and 146% improved ROAS](/assets/dayinsure-Bsnc_TPs.webp)

![Sky case study, 10x household level understanding](/assets/sky-QqJAxVJ6.webp)

Previous slideNext slide

## Frequently asked questions

Quick answers to the questions readers ask most

### What signals get appended to my CRM profiles?

### How does identity matching work?

### Does enrichment affect deliverability or my sending fields?

### Can I push enriched data into a warehouse instead of my CRM?

### How fresh is the data?

## Ready to see what you're missing?

Enrich what you have. Find who you're missing. Activate everywhere.

[Book a demo](/demo)

[Book a demo](/demo)

SOC 2

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